15% of the social media users within the US use Facebook to shop, making it the second social network after Pinterest where they shop the most. This implies the onus is on you to make consumers’ purchasing experience as seamless as possible, which brings us to Facebook Shops.

That is the latest Facebook update and, by far, the biggest jump into e-commerce after Facebook Marketplace and Shop Pages.

Shops catalogs your merchandise in collections, permitting clients to browse, save, share, and even purchase your merchandise throughout the app.

Wondering the way to set up a Facebook shop?

Let’s walk you through the advantages Shops provides, what you should create a shop, and how one can set it up.

Right here we go. Continue reading →