Instagram Reels is a content format that allows you to create and share 15-second videos with others in a new dedicated Feed on the Explore page. It’s Facebook’s new feature to compete with TikTok, which is also for short-form videos and is especially popular for Gen Z.

First launched in Brazil in late 2019, Instagram Reels are now available for over 50 other countries, including the US, the UK, Canada, Australia, and Japan, on both iOS and Android.

Despite being criticized as a “TikTok copycat,” Instagram Reels has gained positive responses from influencers and brands. Many creators said they planned to experiment with Reels while maintaining their presence on TikTok. Brands like SephoraWalmart, and Beardbrand are already using Reels.

So, what is Instagram Reels? How does it work? How can you, as a brand, use it in your marketing strategy? Let’s jump into this guide to find out the answers for all of your questions!

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Have you known such a good news: Instagram recently introduced IGTV ads?

Even better news: We’re going to get through all about what that means together—and how you can apply and leverage it for your IGTV series.

Though IGTV was launched in 2018, creators haven’t had a way to monetize their IGTV channels outside of marketing a product directly to their viewers. But in May 2020, Instagram announced that they would begin to offer an ads program to select creators.

And if you’re a brand looking for another stream of social advertising revenue, this gives you an opportunity to strike while the iron is hot—and take advantage of IGTV ads.

To help, we’re going to dive into what we know about IGTV ads right now and what you can do about it.

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Like most social media trends, Instagram trends develop quickly. And in 2020, change has been fast and furious, with a global pandemic, social uprising, and competitors, shaking things up.

Trends make the difference between looking out of touch or ahead of the curve. That doesn’t mean you should throw your social media content calendar out the window. It means you should stay informed and stay flexible.

There’s a lot to stay on top of at Instagram. From Instagram Story trends to Live Shopping, and Instagram Shops, we will go through the top biggest trends on the app in this article.

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Instagram Live allows users to stream live videos to their followers through their Instagram Stories. It’s great for building engagement, connecting directly with your users, sharing news, and establishing your brand.

But maybe you’re thinking, “Isn’t live streaming just a passing fad?” Well, let’s look at the numbers (Source: New York Magazine and Livestream.com):

  • 80% of Instagram users would rather watch a livestream than read a blog post
  • 82% of audiences would rather watch a livestream than see a social media post
  • 67% of audiences who watched a livestream bought a ticket to a similar event the next time it happened

Live videos are now popular—and the trend tells us that they’re here to stay. That’s why it’s so important that your brand understands how to use Instagram Live and leverage it for your audience.

Let’s jump into exactly how you can start using Instagram Live, some tips on using it, and tons of ideas you can use to create an amazing Instagram Live stream today.

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With more than 800 million monthly users, Instagram is a force to be reckoned with. In case you’re a B2B brand, you might think the hype isn’t relevant to you. However, from 2018, it most certainly is. As it stands, there are thousands of brands and high-profile B2B organizations out there. They are using Instagram to drive brand awareness, engage with their audience, and ultimately, to attract new customers. Here in this post, we provide you with 6 expert B2B Instagram tips that can help you in 2020.

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