Have some cool new clothes you want to show off to the world? You’ll almost certainly take a photo and share it on your social media accounts. Or maybe you got a cool new product and posted an unboxing video to your YouTube channel? Whether you realize it or not, both of these examples are examples of user-generated content (UGC).
Still not convinced? Don’t worry, we’ve got your back.
This article will explain what user-generated content is, as well as a few other things:
- Understand the advantages of incorporating user-generated content into your campaigns,
- Examine how large and small brands use UGC.
- Learn how to turn your user-generated content into more engagement and conversions for your brand.