A new era of social media marketing has arrived this year amid Coronavirus with new platforms rising to the top and consumers behaving in a different way to brands. One of the latest features on one of the biggest social platforms in the world is Instagram Reels; a new technique to create and discover short-form video in-platform.

Reels lets you record and edit 15-second multi-clip videos with custom audio, effects, and tools like filters. Users, as well as brands, have taken to it with famous brands such as Louis Vuitton and Sephora creating their first marketing campaigns on the app. Whilst the content on Reels is scarily just like that of TikTok, with many users repurposing TikTok content on Reels, we don’t consider it will be a direct competitor to the app.

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Instagram’s growth shows no sign of subsiding. Out of one billion daily active users, 200 million check at least one business account every day. It’s evident that Instagram is a great social media platform for marketers and entrepreneurs. And it’s necessary to grow your Instagram account if you want to run your business.

However, there are 25 million business accounts on Instagram. This means it is a difficult battleground for brands that don’t have a well-planned growth strategy.

If you’re wondering how you can stand out from the overcrowded space, you’re not alone. The competition on Instagram is palpable. And some brands are resorting to dubious practices like using bots or fake accounts to generate likes, buying followers, and using third-party apps to automate engagement.

To uphold the channels’ integrity, Instagram imposed a “shadowban.” The ban restricts the guilty brands’ posts from showing up in search results or followers’ feeds, leading to a dip in engagement.

But don’t worry. You don’t need to resort to shady techniques and risk getting shadowbanned. You can grow the number of followers and engagement on Instagram organically. Without spending a cent, you can maximize your content’s visibility and penetration. This post will tell you how to grow your Instagram account.

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When Instagram first introduced its Stories feature, it seemed like a straightforward copy of Snapchat. Yet Instagram Stories have taken off and turn into arguably the best success for Instagram.

Businesses have also realized the benefits of Instagram Stories for marketing. You can choose a highly related collection of pictures, connected to the subject of your marketing campaign, and link them together as a Story. Although most will generally disappear after 24 hours, you may pin your best Stories to your profile page. Specially, you can add a “swipe-up” link to your Instagram Stories. And make them extra versatile than everyday Instagram posts.

Yet, like all social media marketing, creating your Instagram Stories could be time-consuming, particularly if you want to add to them as the day progresses. This is where the relatively few tools that can help you schedule your Instagram Stories to come in handy. You can use these to prepare your entire Story in advance at once. And set the perfect times for every image to go live.

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It’s the most beautiful time of the year – Christmas is just around the corner. It’s also about holiday shopping. Customers plan to spend an average total of $1,048 on gifts during the holiday season for themselves and their families. So what?

With the brands, this is a profitable time. Don’t miss it. With the growing popularity of online shopping, more brands run their holiday marketing campaigns on social media especially Instagram. Here, we collected some best Holiday campaigns on Instagram to inspire you! Continue reading →


Christmas is the most beautiful time of the year! Make sure you give it the credit it deserves with the following perfect Christmas captions for your Instagram photos. Whether your photo is about a well-dressed snowman, mistletoe, and eggnog, or you and your entire festive family, you’ll want a meaningful Christmas caption to match. Captions can be funny, sweet, and anything in between, and we’ve listed here the best of the best for you.

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Instagram and other social media platforms have over 3.484 billion users. This roughly translates into about 40% of the world’s population. This makes it an amazing spot for marketing your brand and products. Additionally, Christmas Holiday sales are expected to reach the $1 trillion mark this year in the US only. People often look at Instagram for purchasing tips and sales. You can use this to your advantage to market your brand and boost your sales rate. Here are some Christmas post ideas that you can use to promote your brand and get customers on Instagram and other social media platforms.

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Music is a bonding force in normal times. During difficult and isolating times like this, we know it can be even more essential. More people have turned to Instagram and Facebook Live to stay connected with their communities in this quarantine. This rapid rise in usage has made tons of good during this crisis. They are increasing money for frontline workers and underserved communities, improve awareness of healthy habits, encouraging people to keep safe by staying home, and bringing people together via new forms of entertainment. But it also shows you some confusion across the community — especially around the use of music in Live on both Facebook and Instagram.

At its core, Live brings people together in a real-time and unproduced way, which has opened up new great opportunities for many creators, artists, and other public figures.

So as Instagram keeps building for the long term, here are the guidelines and product improvements for including music in a video on Instagram, Facebook videos, and live streams.

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