If you’re new to Instagram, you might have seen the words “Following” and “Followers” on people’s profiles—and wondered what they really mean. Don’t worry, you’re not alone!

In this post, we’ll explain the difference between Instagram following and followers in a simple way. Understanding whether you’re using Instagram for fun or growing your brand can help you manage your account better.

Keep reading to learn how following and followers affect your Instagram growth—and why it matters!

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