Hashtags may have made their first appearance on Twitter, but they are now prevalent on most social media networks. They are particularly useful for organizing content and keeping similar posts on like-minded content together. Brands also create customized hashtags to represent their brand, and sometimes even encourage separate hashtags for each marketing campaign.
However, there is little point in using hashtags for the sake of it. Indeed a sea of hashtags in the comments can even put people off your post. Instagram has even reportedly been known to shadowban people who use the same set of hashtags in every post they make, regardless of the content of individual posts. You need to use hashtags strategically to help you reach your posting goals. You do have goals for your Instagram account, don’t you?
This means that you need to keep an eye on Instagram hashtag analytics, both relating to the hashtags you use, and potential hashtags you could use in the future.