Instagram hashtags can make or break your Instagram marketing technique. Use these hashtags in a correct way and it helps your posts to be seen by more people who are interested in your products or brand. However, if you use them incorrectly, you may really do damage by annoying your followers or getting penalized by Instagram’s algorithm. To use hashtags for Instagram successfully, you should understand how they work via this 2021 Instagram hashtags guide.
Hashtags may have made their first appearance on Twitter, but they are now prevalent on most social media networks. They are particularly useful for organizing content and keeping similar posts on like-minded content together. Brands also create customized hashtags to represent their brand, and sometimes even encourage separate hashtags for each marketing campaign.
However, there is little point in using hashtags for the sake of it. Indeed a sea of hashtags in the comments can even put people off your post. Instagram has even reportedly been known to shadowban people who use the same set of hashtags in every post they make, regardless of the content of individual posts. You need to use hashtags strategically to help you reach your posting goals. You do have goals for your Instagram account, don’t you?
This means that you need to keep an eye on Instagram hashtag analytics, both relating to the hashtags you use, and potential hashtags you could use in the future.
In the second part of this guide to using Instagram hashtags, we went through the 5 first tips. Continue reading to find out more 6 strategies that will help you accomplish your Instagram goals.
Keep exploring the most effective way to use Instagram hashtags and get results.
The way to find the best Instagram hashtags for your brand
The hashtags you need to use will depend on what area your business operates in.
For example, you’re a social media manager working for a travel agency. There are a ton of hashtags that are popular with jet-setters: #welltravelled, #justbackfrom, #whatsinmybag, and #passportexpress—to name a couple of. Tag your posts with any number of these and you’ll probably get a few extra likes.
However, in case you need to increase engagement and gain quality followers, include more specific hashtags. In case you post a photo of a travel destination, tag it with related location hashtags and the resort’s branded hashtag (if there is one).
How do you find out which hashtags your viewers are already following? Here are a few ideas that will help you answer that question.
Do you know that once you include the right Instagram hashtags on your posts, you will gain more engagement for your content than you would if you didn’t have any? Here in this article, let’s explore the way to use Hashtags to engage more new followers for your content.
First of all, we need to know what is a hashtag?
Hashtag includes letters, numbers, and emoji preceded by the # symbol. For example, #Booklovers or #InstagramHashtags. Hashtags help to categorize content and make it more discoverable. People who click on a hashtag or search for it will see a page with all the posts using this hashtag.
Hashtags have been an integral side of Twitter. As soon as hashtags broke out huge there, each social media platform wished to use them too. Hashtags on Instagram may be even greater then on Twitter because of the more lasting nature of Instagram photos.
The nature of hashtags on Instagram makes them the important component of your Instagram marketing plan.
This post seeks to take you thru the basics of Instagram marketing, and build up to extra advanced techniques towards the top.