Have you ever purchased something because a well-known person you admire used the product or service? There is a marketing strategy called Instagram Influencer marketing that we will walk through in this completed series. Let’s jump into!

Have you ever bought yourself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski.

Imagine, you were in the market for a new ski and followed Whitney for quite some time. You figured since she used this particular ski, you should too — if Whitney promotes it, why wouldn’t you love it?

But, did Whitney’s post get you to buy the ski? Oh, yeah. (And you do love your new ski for those of you wondering.)

This is just one example of a tactic used by businesses across virtually every industry called Instagram influencer marketing.

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