Influencer marketing is on track to become a 15 billion dollar industry by 2022 – and yet there are still myths about working with influencers.

From costing too much to not getting outcomes from Nano or Micro-influencers, there are many misconceptions.

Ready to separate facts from fiction? We’re debunking 5 secret myths about working with influencers.

Continue reading →

The world of social media is an ever-changing landscape. You can’t just create a profile and expect to increase your following organically. That’s why many businesses are choosing influencers for help in building their audience on social media platforms like Instagram, Facebook, or Twitter.

In the last few years, it’s become more common for brands to companion with influencers, particularly on Instagram. Influencers may help you to achieve a wider audience than if you were only marketing your business on your own. For instance, your company may find an Instagram influencer who is already popular with an audience that’s related to yours, like a business that sells makeup would find another influencer promoting beauty products. This kind of partnership will broaden their brand.

This article will train you how to find the great Instagram influencers for your business needs: whether it be a one-time campaign or someone who can represent your brand on a regular basis.

Continue reading →

No wonder that Instagram is one of the largest and most successful social media networks in the world. Brands and businesses alike are leveraging Instagram influencer marketing to create campaigns that can help them earn money, increase their brand awareness, reach more and more people in their target audience base, and more. The website has now been a source of revenue for other people. It’s no wonder Instagram is commonly considered as the “home of almost social media influencers.” Sounds funny at first until you really start looking at the success Instagram influencers have. Especially some of the lady influencers.

Continue reading →