What makes an Instagram post go viral? Is it the influence of celebrities, the power of nostalgia, or the emotional connection that resonates with millions? Every year, social media witnesses record-breaking moments that captivate audiences worldwide. From iconic sports victories to unexpected internet phenomena, Instagram continues to be the platform where history is made.
But in 2025, which post has claimed the title of the most-liked Instagram post of the year? The answer may not surprise you, but the numbers certainly will.