Stories disappear after 24 hours. However, with a solid understanding of Instagram Stories analytics, you possibly can ensure they’ve lasting influence.

For brands, the potential influence of Instagram Stories is proven. One-third of the most-viewed Stories are from businesses. More importantly, 39% of individuals say Instagram Stories have led them to become keener on a brand or product.

Besides, with top of the feed placement, Swipe Up capability, and interactive stickers, Instagram Stories are a primary channel for brands to drive consciousness, traffic, sales, and engagement.

Discover ways to measure Instagram Stories analytics and which metrics to trace so you possibly can optimize Stories to attain your targets. Continue reading →