How many times have you had to direct your Instagram followers to the link in your bio so they can access the newest content or resource that you just want to share? First, you want them to read your Instagram Story, put within the extra effort of heading to your profile, and then actually click on your link. That’s where the Instagram swipe-up comes in. Engaging your followers is way easier when you can use the Instagram swipe-up feature to add a link right to your Instagram Story.

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