Instagram video is available in five different types: Reels, Live, IGTV, Stories, and in-feed video posts.

The explosion of video throughout the platform is a lot to juggle. However, it’s also created new methods for marketers to tell stories and reach their audience.

Which Instagram video type is right for your brand? There could also be a place in your social media strategy for all of them. Or maybe you’ll decide just to give attention to a couple. Read our guide to learn about the features, specifications, and best practices for every kind.

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