Video on social media platforms like Instagram is having the main role right now.

In a recent Instagram Live, Head of Instagram Adam Mosseri shared that video is “driving an immense amount of growth online for all major platforms” and stated that video will be the most important area to pay more attention to for Instagram over the coming months.

The takeaway: If you want to develop your business online, it’s the right time to create video content.

Still not convinced? Here are 7 reasons why:

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Instagram video is available in five different types: Reels, Live, IGTV, Stories, and in-feed video posts.

The explosion of video throughout the platform is a lot to juggle. However, it’s also created new methods for marketers to tell stories and reach their audience.

Which Instagram video type is right for your brand? There could also be a place in your social media strategy for all of them. Or maybe you’ll decide just to give attention to a couple. Read our guide to learn about the features, specifications, and best practices for every kind.

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