Continue reading to explore four more new interesting features to try on Instagram in 2020.

6. Connect with your biggest fans

Everybody needs to expand their viewers, however, you also need to build deeper bonds with the fans you already have! Nurturing these relationships will help you discover and support your brand advocates, and identify what your brand does greatest.

Instagram has launched a couple of features recently that will help you strengthen these ties, such as Primary and General inboxes for business accounts.

You’ll receive notifications about your Primary inbox messages, and may move lower-priority messages to General. In case you usually feel overwhelmed by direct messages, taking advantage of the two-inbox feature will help you ensure that your most valued followers are sorted into Primary.

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