YouTube is the second largest search engine, with over 1.8 billion users per month — so it’s an undeniably powerful channel for your marketing and advertising efforts.

Nevertheless, in case you don’t use YouTube for your present marketing technique, you’re not alone. Actually, only nine percent of U.S. small businesses use YouTube to reach their viewers.

In 2018, the HubSpot Academy team didn’t take advantage of YouTube. However, in the latter half of the year, the team feared the key losses in traffic they might face if they didn’t hop on board — so that they carried out a method that enabled them to grow YouTube subscribers by 25% in just two months.

Finally, in case you’re prepared to start using YouTube to attract and convert viewers, it’s important you optimize your Youtube video descriptions for web optimization. For those who’re not sure the way to begin crafting compelling YouTube descriptions, keep reading — right here, we’ll discover numerous techniques you possibly can employ, and provide templates to make sure you have everything you should excel on YouTube.

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