While you might enjoy marketing your brand through billboards or radio ads, the reality is that, in 2023, including social media in your marketing strategy is essential. Apologies if that doesn’t align with your preferences! Social media is a crucial way to connect with your customers, gain valuable insights, and boost your brand. If you’re avoiding this powerful communication tool, you’re missing out on a fantastic opportunity to engage with your audience. (Is this the “inner saboteur” RuPaul often talks about?!) Keep reading for a comprehensive guide on creating a successful social media marketing strategy for your business.

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“Delulu”: The New Trend Has Come In Town!

Last Updated on October 12th, 2023 at 10:22 pm

The internet has become a central aspect of our lives, influencing our communication, knowledge sharing, and self-expression. This digital transformation has given rise to a unique and dynamic vocabulary known as “internet slang,” especially as users strive to attract more followers on social media. This article explores the realm of internet slang, with a particular focus on the term “Delulu.” By the end of this read, you’ll grasp the meaning of Delulu and gain fresh insights into the captivating world of online language and culture.

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Social Media Icks – Don’t Fall For This!

Last Updated on October 9th, 2023 at 9:41 am

Frequently employed in a playful or lighthearted manner, an ‘ick’ is a sensation of discomfort or aversion toward something or someone. For those in the realm of social media, there exists an extensive catalog of social media icks—ranging from unrealistic job expectations to the dreaded in-caption URL.

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Curious if your social media strategy is truly effective for your business? Social media KPI offer a dependable way to measure and validate your campaign’s success. KPI serve as preset goals, helping you monitor your progress. By assessing metrics such as engagement, follower growth, and conversions, you obtain evidence that your social media strategy resonates with your target audience, boosts brand visibility, and drives business ROI. Moreover, you’ll have a simple means to demonstrate the value of your efforts to your superiors. Let’s delve into the essential social media KPI, their optimal tracking times, and the insights they provide about your social media initiatives.

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In industries often perceived as less thrilling, crafting compelling social media content can be a challenge. Not every trend or ‘Get Ready With Me’ applies universally. Nevertheless, there are innovative approaches for ‘boring’ industry to thrive online. Let’s explore how to have social media success in boring industries as we unveil three brands proving that success lies in how you sell, not what you sell.

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A social media calendar is a godsend for busy social media marketers.

Coming up with content on the spot is tough, and it often leads to typos and writer’s block. However, if you take a little time to create a social media calendar in advance, it can be a much more efficient approach. This allows you to set aside dedicated time for tasks like content creation, editing, proofreading, and scheduling. Plus, it takes away the stress of daily planning.

Keep reading for a comprehensive guide on how to create a practical and user-friendly social media calendar that can make your life a whole lot easier.

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types of Social Media Interactions

If your business uses social media to connect with customers (which is pretty much a must these days), it’s important to have a plan for handling those interactions.

In today’s world, social media platforms are crucial for customer service, managing your brand, making sales, and more. Social media marketers do more than just post good content – they also interact with followers, manage incoming requests, respond to tags, and much more. Whoever is in charge of your social media needs to be ready to communicate in various ways. That’s where a social media interaction strategy comes in.

In this guide, we’ll talk about social media interaction, different types of engagement, and how to interact with customers on social media to keep your brand looking positive.

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Welcome to the ultimate guide on revitalizing your online presence: How to Repurpose Your Social Media Content. From breathing new life into your existing posts to expanding your reach, this guide will equip you with actionable strategies to elevate your social media game. Discover how to extract maximum value from your content and effectively engage your audience across platforms.

Ready to unleash the potential of your content? Let’s dive into the world of content repurposing and amplify your social media impact. Continue reading →


Social Media Portfolio: Step-by-step Guide

Last Updated on August 16th, 2023 at 5:37 pm

Whether you’re a freelancer in search of clients or a social media manager aiming for your next significant role, a social media portfolio serves as your gateway to a plethora of opportunities.

Here, we present our foremost advice for crafting potent social media manager portfolios in 2023.

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Social media image sizes are in a constant state of flux.

In one minute, your account’s cover page is flawless. The next, it’s resized, appearing pixelated and off-kilter.

The challenge is compounded by the fact that locating official dimensions and image sizes can be as elusive as a civil political discussion on Facebook.

However, fret not. Navigating the realm of image sizes becomes a breeze when you refer to this comprehensive guide covering image dimensions for key social media platforms.

Below, you’ll find the latest social media image dimensions, accurate as of August 2023.

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