The Spotify algorithm may be the driving force behind music tastes today. While some still enjoy crate digging and recommendations from friends, most people now discover music through algorithm-generated playlists and recommendations. This leads artists to question if their music is “algorithm friendly” and whether they can gain a large number of algorithm streams on Spotify. Although artists should never compromise their artistic integrity to conform to Spotify’s mold, there are actions they can take to improve their chances of getting streamed.
Let’s explore the mechanics of Spotify’s algorithm and discover music promotion tactics to reach new listeners.
