Considering TikTok marketing for your business or organization? You’re not alone. Hootsuit made a poll on more than 800 professionals on LinkedIn, and the results reveal that many are still thinking about it.

The video app may not match every brand, especially in case your customers and TikTok user demographics don’t overlap. However, many businesses have been successful on TikTok—from Nike to Universal Pictures to the San Diego Zoo.

A lot of the famous moments of some brands on TikTok have been accidental. Ocean Spray sales and Fleetwood Mac plays skyrocketed after Nathan Apodaca kickstarted the #DreamsChallenge on a longboard ride to work. And now Arby’s is having a moment because someone who bought one of their menus thinks it was a flatscreen T.V.

The power of TikTok, especially with creator-led content, has even made some companies such as Walmart and Dunkin’ Donuts encourage employees to post videos while at work.

Don’t throw your marketing strategy on TikTok out the window. Learn the way to set up a TikTok marketing strategy for the business and how to boost TikTok influencer marketing and more.

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