Seeing famous TikTok marketing examples is one of the effective ways to inspire your TikTok marketing strategy. With the app recently surpassing one billion users, you have a one-in-eight chance of being a member. TikTok only had 55 million users in January 2018, so this is some impressive growth.
With a $140 billion valuation, its parent company, ByteDance, has become the world’s second-largest “unicorn” company as of April 2021. So it’s obviously a big deal.
Despite this, brands are only now realizing the power of TikTok marketing. Think TikTok is all weird dance moves and teenagers waxing lyrical about “classic rock bands” like Oasis and My Chemical Romance? Think again.
It’s much more complicated than that. So sit back and allow us to show you four fantastic TikTok marketing examples.