TikTok recently undertook a global research study in order to better understand TikTok’s function in the retail consumer experience.

This covers the platform’s influence on product discovery, deliberation, and purchase.

What is the primary takeaway? TikTok is revolutionizing the way we shop.

We’ve compiled the most important TikTok statistics from the study. What they signify for businesses and brands in 2022 as well.

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Users spend an average of 46 minutes on TikTok each day. However, the query is: how can you get your videos to catch your viewers’ attention throughout that time? Whereas there’s no magic recipe, coming to grips with the TikTok algorithm in 2020 may help you work with it and enhance your odds of success.

So what are you waiting for? Let’s discover the varied ranking factors at play and how one can leverage them to get your content material to rank on the sixth-largest global social network.

Let’s get to it.

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TikTok stats are a method to see if the hype is real.

And because the numbers present, in some ways, it is. Since its global release in 2018, TikTok’s increase has been explosive. However, the viral video app’s success has not come at the expense of competitors like Facebook, Instagram, and even Snapchat. Not yet, at least.

TikTok’s popularity—especially with teenagers—has inspired copycats, though. Just about every app seems to have a TikTok clone. For Facebook, it’s Lasso. Instagram has Reels. YouTube just launched Shorts. And then there’s Vine’s revival, Byte. Plus WeChat, certainly one of TikTok’s biggest mainland rivals, has entered the short-video arena, too. Not to mention Quibi.

Thinking about adding TikTok to your social media marketing technique? These TikTok stats will assist you to tell the forest from the memes. Continue reading →