Inbound marketing was totally new idea just a decade ago. Marketers were realizing that they couldn’t just create a lot of material; it had to be high-quality and optimized in ways that would make search-engine-friendly as possible.

Previously, that information was mostly restricted to the written word. That is no longer the case now.

Written material (blogs, ebooks) and media (podcasts, graphic assets, videos, etc.) are all part of today’s holistic content strategy.

The last element, video, continues to grow in popularity. 45 percent of marketers plan to invest more on YouTube than in any other access to them.

And, as new content types become more popular, the necessity to optimize them for Youtube search-engine optimization grows. How does YouTube search-engine optimization work, though? What actions should you take to optimize your Youtube search-engine optimization? Below are some helpful hints and resources.

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