It’s true, cute cat videos are hard to ignore on YouTube. But if you’re using this social media platform as part of your marketing strategy, then your brand needs to pay more attention on YouTube comments too. This post is all about how to manage YouTube comments.

YouTube comments allow the public to interact with your video content and for your brand to take part in a dialogue. And engaging with YouTube users in the comments can help you get new YouTube subscribers.

Plus, comments play an important role in the YouTube algorithm. And 70% of what people watch on YouTube is determined by the algorithm.

In this article, you’ll learn:

  • How to change the visibility of YouTube comments
  • What a highlighted YouTube comment means
  • What goes into writing a good comment
  • How to moderate and reply to YouTube comments
  • The way to make comments, search comments and filter YouTube comments
  • How to edit and review YouTube comments

Let’s get started to manage your YouTube comments!

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Continue reading →