YouTube is the second largest search engine, with over 1.8 billion users per month — so it’s an undeniably powerful channel for your marketing and advertising efforts.

Nevertheless, in case you don’t use YouTube for your present marketing technique, you’re not alone. Actually, only nine percent of U.S. small businesses use YouTube to reach their viewers.

In 2018, the HubSpot Academy team didn’t take advantage of YouTube. However, in the latter half of the year, the team feared the key losses in traffic they might face if they didn’t hop on board — so that they carried out a method that enabled them to grow YouTube subscribers by 25% in just two months.

Finally, in case you’re prepared to start using YouTube to attract and convert viewers, it’s important you optimize your Youtube video descriptions for web optimization. For those who’re not sure the way to begin crafting compelling YouTube descriptions, keep reading — right here, we’ll discover numerous techniques you possibly can employ, and provide templates to make sure you have everything you should excel on YouTube.

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Great YouTube marketing begins with great YouTube descriptions. There are two varieties of descriptions that every marketer should know:

  1. A YouTube channel description is the textual content in your channel’s “About” web page. It helps viewers perceive what to anticipate from your brand.
  2. A YouTube video description is the textual content under each of your videos. It helps viewers discover your content material and determine whether to watch it.

Accomplished right, YouTube descriptions can enhance SEO, subscriptions, view counts, and watch time. They’ll additionally assist your videos rank in YouTube’s “suggested search” function.

So how do you craft descriptions that work? Here are a few of our favorite methods. Continue reading →