Great YouTube marketing begins with great YouTube descriptions. There are two varieties of descriptions that every marketer should know:

  1. A YouTube channel description is the textual content in your channel’s “About” web page. It helps viewers perceive what to anticipate from your brand.
  2. A YouTube video description is the textual content under each of your videos. It helps viewers discover your content material and determine whether to watch it.

Accomplished right, YouTube descriptions can enhance SEO, subscriptions, view counts, and watch time. They’ll additionally assist your videos rank in YouTube’s “suggested search” function.

So how do you craft descriptions that work? Here are a few of our favorite methods. Continue reading →