“Do not judge a book by its cover.” 

We all know and love that saying. It seems so easy to do, right? Wrong. In fact, that statement is the opposite of what people do. In the business world, how you present yourself matters. On social networks like Facebook and Instagram, your visual aesthetic is the determining factor of your long-term success. Today, we will be focusing on YouTube.

Everybody knows YouTube. YouTube is one of the largest search engines, just right after Google. It also happens to be the second most popular website worldwide. That’s why YouTube marketing is a huge strategy for businesses in every industry. (Don’t even get us started on the magic of YouTube influencers.)

So where does “not judging a book by its cover” come into play with YouTube marketing and advertising? Simply put, the target audience whose attention you’re attempting to capture will judge you based on one important factor: your YouTube thumbnail image.

There are many ways to get free YouTube subscribers and grow your channel. However, people will judge your content by the thumbnail image you show up. You want viewers to actually watch your content. So it is imperative to pay attention to the design, in a way that summarizes your content in a single image.

When you upload a new video to YouTube, the system chooses a random frame as a thumbnail. It also gives you the option to upload a custom image that you’ve previously edited on your computer.

Here are several of the best YouTube thumbnail ideas that will help you get more clicks and viewers.

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It’s true, cute cat videos are hard to ignore on YouTube. But if you’re using this social media platform as part of your marketing strategy, then your brand needs to pay more attention on YouTube comments too. This post is all about how to manage YouTube comments.

YouTube comments allow the public to interact with your video content and for your brand to take part in a dialogue. And engaging with YouTube users in the comments can help you get new YouTube subscribers.

Plus, comments play an important role in the YouTube algorithm. And 70% of what people watch on YouTube is determined by the algorithm.

In this article, you’ll learn:

  • How to change the visibility of YouTube comments
  • What a highlighted YouTube comment means
  • What goes into writing a good comment
  • How to moderate and reply to YouTube comments
  • The way to make comments, search comments and filter YouTube comments
  • How to edit and review YouTube comments

Let’s get started to manage your YouTube comments!

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The YouTube algorithm decides what content people watch on YouTube 70% of the time. And according to Pew Research Center, 81% of American YouTube users say they regularly watch videos that the algorithm recommends to them.

If you’re a creator trying to get more YouTube views, or a brand building out your YouTube marketing strategy, the platform’s recommendation algorithm counts for a lot. So how do you optimize your channel and videos to work with it, not against it?

YouTube usually isn’t famous for being super transparent with creators or advertisers about how the proverbial sausage is made. So in this article we’re going to take a look at the history of YouTube’s priorities when it comes to helping viewers discover new videos. We’re going to explore how the algorithm works. Then all the latest YouTube algorithm changes in this year – 2020.

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Brand advertising on YouTube has been around for a while now. However, adopting the platform for direct response B2B advertising is relatively new. Unlike branding, direct response focuses on compelling people to take immediate action after watching an ad. This action can be visiting a site, sign-up, download, or purchase, which an advertiser can then track and measure later. Google has recently shown an increasing interest in expanding YouTube’s offerings for performance advertisers with TrueView for Action — a powerful campaign type that helps drive leads and conversions. So it’s an ideal time to capitalize on a social platform that’s currently less competitive, slightly more affordable. And be informed that this platform has a goldmine of nearly 2 billion monthly engaged users ready to take action. Read this article to know more about how to leverage YouTube advertising for your next direct response campaign.

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