The Best Time to Post on Instagram in 2022

best time to post on Instagram in 2022

These days, many people want to find ways to win the ever-changing Instagram algorithm and gain more Instagram engagement. One of these methods is to publish your content at the right time. In this article, we will share with you the best time to post on Instagram in 2022.

At that time, to get more Instagram followers, you should create and publish great content that other users will want to read and click follow you. Your followers may never see your posts if you don’t post at the right time. So, when is the best time to post on Instagram this year?

If you are not sure where to start in terms of publishing on Instagram, don’t worry. We are showing you the complete guide about the perfect time to post by day of the week and niches. With these helpful tips, you will post on Instagram like a pro and reach more followers in no time.

The Best Time to Post on Instagram in 2022 (days of the week)

Each Instagram accounts have particular audiences from different locations and in many time zones. So, finding the best Instagram posting times is important to every Instagram channel.

While choosing the best time to post on Instagram in 2022 is unique to every account, certain times generally correlate with increased Instagram engagement. Based on research about 12 million posts in different time zones around the world from accounts with varying Instagram followers, we finally found the secret to posting on Instagram effectively.

Here are when you should post on Instagram this year by day of the week (EST)

  • Monday: 6 am, 10 am, and 10 pm
  • Tuesday: 2 am, 4 am, and 9 am
  • Wednesday: 7 am, 8 am, and 11 pm
  • Thursday: 9 am, 12 pm, and 7 pm
  • Friday: 5 am, 1 pm, and 3 pm
  • Saturday: 11 am, 7 pm, and 8 pm
  • Sunday: 7 am, 8 am, and 4 pm
Global Best Times to Post on Instagram
While these times to post on Instagram are general, the hard truth is that the best Instagram posting times will be different for each account in the different niches.

The Best Time to Post on Instagram by Niches

As we mentioned above, the best time to post on Instagram in 2022 is different for each account. However, there are more good times for posting on Instagram based on specific niches. It’s essential to alter your Instagram posting times based on your niche to optimize the engagement for your account.

These Instagram posting times are a great start, but Sprout Social conducted the research below to find the great time to post on Instagram based on some niches.

Retail

Posting on Instagram is incredibly essential for accounts in the retail industry. People use Instagram as a place for shopping now more than ever. If you’re looking to reach an audience interested in shopping online, you’ll want to pay attention to the following best and worst times to post on Instagram.

  • Best time to post on Instagram: Wednesday afternoon (around 3 pm) & Friday (11 am – 12 pm)
  • Ultimate Best Day: Wednesday
  • Worst Day: Sunday – Makes sense as most people are being present in real life on the weekends.
  • Lowest Engagement: Late Night & Early Mornings – Most people sleep during these hours and are not active online
Engagement for Instagram Consumer Goods Chart - best time to post on Instagram in 2022

Media & Entertainment

Social media has become such a prominent platform for the media and entertainment industry. It’s now more important than ever to find the best time to post on Instagram to stand out and appear in front of other users.

  • Best time to post on Instagram: Friday morning ( around 9 am)
  • Best Engagement: Wednesday, Thursday, and Friday during work hours (8-5 pm)
  • Lowest Engagement: Saturday and Sunday – Most people have these days off from work. So, they are more likely to take part in real-life activities than appear on social media.
Instagram Engagement for Media Chart - best time to post on Instagram in 2022

Tech

Posting on Instagram for Tech can be a bit hard to gauge as global peak times on Instagram for this niche. Follow these time frames to gain more engagement for Instagram tech posts.

  • Ultimate Best Time: Wednesday morning (6 am or 9 am)
  • Best time to post on Instagram: Wednesday mid-morning (10-11 am), Friday morning (7-10 am), and Saturday morning (7-11 am).
  • Worst Day: Sunday. Most users are not active on social media as often on the weekends in this industry.
Instagram Engagement for Tech Graph - best time to post on Instagram in 2022

Non-profit

Instagram is a wonderful platform for your overall social media strategy for nonprofits. Facebook is a great outlet to promote events while posting on Instagram is the most perfect platform to complement your strategy.

  • Best time to post on Instagram: Wednesday (2 pm)
  • Highest Engagement: Wednesday (1-4 pm)
  • Worst Days for Engagement: Saturday & Sundays
Instagram Engagement for Non-Profit Chart

Education

*Interview Education social media manager

Students and faculty are more likely online later in the day. Here is the best time to post on Instagram in 2022 for education.

  • Best time to post on Instagram: Friday mornings (10 am)
  • Most Consistent Engagement: Wednesday to Saturday (10 am – 8 pm)
  • Highest Engagement: Wednesday & Friday mid-morning and Saturday nights (6 pm – 8 pm)
  • Worst Days for Engagement: Sunday because of the lack of activity on Instagram on this day.
Instagram Engagement for Education Chart

Healthcare 

Social Media isn’t a high priority for businesses about health care. However, there are a large number of users on the platform in general, so posting on Instagram is still essential and worth improving on for those in the healthcare space.

  • Best time to post on Instagram: Tuesday (8 am)
  • Most Consistent Engagement: Weekdays (9 am to 3 pm)
  • Worst Days for Engagement: Saturday & Sundays have less engagement in most niches
Instagram Engagement for Healthcare Chart - best time to post on Instagram in 2022

Professional Services

Professional social media services generally publish educational content with links to videos, blogs, and other platforms. These posts catch Instagram followers’ attention then lead them to other types of content. The best time to post on Instagram for professional services is in the early morning because statistics describe that people tend to watch this kind of content first in the morning.

  • Best time to post on Instagram: every day (9 am – 10 pm)
  • Best Days: Weekdays specifically Tuesday, Wednesday, and Friday
  • Worst Days for Engagement: Saturday & Sundays. Most people do not want to learn anything on the weekends.

Food & Beverage

Instagram followers are interested in seeing pictures of a delicious meal. It doesn’t take fancy Instagram tools to determine people are likely to interact with food pictures during lunchtime. Most professionals take a break during the middle of the day, so it’s likely engagement will increase during this period of the day. If you’re in the food and beverage space keep scrolling to find the good time to post on Instagram.

  • Best time to post on Instagram: Wednesday, Thursday, Friday, Saturday
  • Best Hours: Noon- Most people check their phones around lunchtime
  • Most Engaging Day: Friday kicks off the weekend and plans for reservations spike
  • Worst Days for Engagement: Saturday & Sundays

Travel & Tourism

Not everyone has the desire to travel, but that doesn’t mean they won’t engage with the content you’re posting on Instagram about the subject. According to studies, most engagement with this niche occurs between 11 am and 1 pm closer to the weekend. Travel & Tourism agencies found the good time to post on Instagram:

  • Best time to post on Instagram: Fridays, Tuesdays, and Wednesdays
  • Most Engaging: Between 11 am & 1 pm, and between 9 am and 10 am.
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