11 TikTok Trends You Need to Know in 2021 (1/2)

11 TikTok Trends You Need to Know in 2021 (1/2)

TikTok has exploded in popularity over the previous few years, and whereas COVID-19 probably helped this in 2020, TikTok continues to be likely to enhance its user base over the following year. And this is regardless of being banned in India and threatened with banning by the Trump administration within the USA.

We see the TikTok trends in 2021 to be predominantly positive. And it’s essential for brands, particularly these focusing on the younger demographic, to recognize TikTok’s possibilities for advertising and marketing.

1. More Brands and Influencers Will Use TikTok trends for Marketing in 2021

TikTok has grown in reputation so quickly that many brands have yet to understand or even recognize the platform. Nonetheless, that is altering, particularly now that TikTok has a formal promoting network. Expect to see a sizable enhance within the variety of brands marketing on TikTok this year, particularly these focusing on Generation Z or Millennials.

Likewise, as TikTok numbers have risen, so have the variety of influencers on the platform. Within the early days, TikTok was mainly known for individuals making their variations of music videos. Now, nevertheless, individuals add a much more comprehensive range of videos to TikTok, permitting more individuals to become recognized as specialists in several fields. Additionally, fairly a few influencers on different platforms have created a TikTok presence to widen their exposure. Thirty-five percent of influencers say they’ve begun to use TikTok more frequently over the previous year, according to a Tribe Dynamics survey.

The rise in influencers may also assist enhance the variety of companies marketing on the platform. Many corporations work with influencers to assist promote their products to their numerous followers. TikTok has an intelligent algorithm that precisely presents prompt content to viewers. This makes it simpler for brands to achieve their goal clients via paid adverts or influencer marketing.

2. Until COVID Relents, More TikTok Videos Will Emphasize What You Can Do At Home

Using TikTok was already rising before COVID; nevertheless, the pandemic has dramatically accelerated the variety of individuals downloading and spending time on the app. The various lockdowns across the world have given individuals much more leisure time, they usually have needed to discover something to do with their time whereas remaining at home. For many people, watching and making TikTok videos filled this void.

Sadly, COVID has continued into 2021 and relying on your location, you’re nonetheless likely to spend more time at home than usual. Subsequently, inevitably, you’ll make more videos of you doing issues home-based than you’ll have pre-COVID. Whereas many people will proceed to make simple music videos at home, others are attempting different video genres. Home fitness videos are becoming particularly common, as individuals display how they’ll still keep match despite being stuck at home.

With schooling disrupted for many, we’re likely to see more “how-to” and educational videos, albeit quick and to the purpose. More individuals are experimenting within the kitchen now, rather than having takeaways, and a few will make TikTok videos demonstrating recipes and their cooking endeavors.

3. TikTok Will Replace Television for More of Generation Z

TikTok has all the time appealed to Generation Z. In case you were to listen to many teenage conversations, you’ll hear them discussing the app. Certainly, many use the phrase “to TikTok” as a verb, describing the time and methods they spend utilizing the app.

In accordance with Statista, US TikTok users average almost 500 minutes per month on the app. Nonetheless, this determines covers ALL TikTok users. Many from Generation Z spend significantly more than that watching and making short videos on TikTok.

98% of Generation Z personal smartphones and lots of have used their phones and tablets since they were toddlers. Whereas the older generations nonetheless amuse themselves by watching tv, Generation Z takes less interest within the huge display, particularly disdainful of watching scheduled content material.

IBM surveyed Generation Z and found that 75% consider their cell/smartphone as their system of alternative. A mere 3% preferred an interactive/Smart television, with none contemplating a traditional television to be of nice value. When requested how they spent most of their time outside school or work, by far the largest answer was spending time online (74%). 87% declare to have access to the high-speed web at home.

TikTok encourages episodic content material. You’ll be able to have a look at every episode as being equal to a (very) mini tv episode. Some TikTokers make longer episodes, made up of a number of TikTok movies.

4. More Celebrities Will Use TikTok to Attain Their Young Followers

It has taken a while, however, celebrities are actually heading to TikTok. A few of the younger stars probably had TikTok accounts well before they gained their fame.

Cosmopolitan lists 96 celebrities on the platform and they’re definitely not all Generation Z. Even Arnold Schwarzenegger (former Mr. Olympia, Conan, Terminator, and Governor of California) has a TikTok account.

5. Certain Songs Will Become Exceptionally Popular and Used to Back Multiple TikTok Videos

This trend probably applies yearly on TikTok. Though music isn’t important for a successful TikTok video, many videos characteristic a soundtrack. TikTok has arrangements with most major music studios, allowing short clips from songs, and music has become an integral part of many TikTok videos. Certainly, you may seek videos that include popular music.

Certain songs go viral on TikTok. In some cases, that is usually years after the track initially gained popularity. These Tiktok trends will proceed in 2021, and many individuals will make videos backed by these popular tracks.

In some cases, these tracks will become popular as a result of individuals use them for dance challenges.

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