Top 10 Best Instagram Marketing Tips from the Experts

Need to enhance your Instagram advertising?

Are you curious about the most recent tricks for Instagram?

We requested social media specialists to share their hottest Instagram ideas.

And this’s what they wanted to say.

#1: Shoot Square

Your Instagram feed is just pretty much as good as your pictures, so beginning with high-quality images makes your Instagram advertising and marketing simpler.

Among the finest methods to avoid wasting time and compose higher photos for Instagram is to shoot square images. Many digital cameras and smartphones have this of their settings so it’s very easy to do. This allows you to save time on cropping and ensures that the important parts within the photograph is not cropped out later.

As a result of capturing pictures by Instagram app will be limiting, I prefer to use Camera Awesome by the SmugMug crew on my iPhone (additionally accessible for Android customers). Utilizing this app, you possibly can take unbelievable images utilizing the grid to comply with the rule of thirds.

The Camera Awesome app from SmugMug is accessible on iOS and Android.


Peg Fitzpatrick is a speaker, social media strategist and co-creator of The Artwork of Social Media.

#2: Use a Customized Hyperlink Shortener to Monitor Traffic

Probably the most essential issues marketers must know is how effectively their Instagram account is driving site visitors and leads again to their web site. Sadly, Google Analytics can’t precisely monitor this visitors when customers go to your website out of your cell Instagram account.

To watch correct click on rates, I like to recommend companies use a customized link (or a hyperlink from one other shortener) solely for the URL of their Instagram bio.

Then you possibly can test your information what number of clicks your Instagram account is definitely sending to your web site.

Create a unique hyperlink every time you modify the hyperlink for a brand new landing page,marketing campaign or default web page to constantly observe profitable visitors leads.

Jenn Herman is a social media coach, blogger and Instagram advocate.

#3: Be Strategic With Your Bio Hyperlink

For private use, Instagram is enjoyable and spontaneous. However if you wish to use it as a advertising and marketing device, it’s important to be a little bit more calculating with it.

I believe the companies which are actually killing it on Instagram (like Nordstrom, Starbucks, Nike and others) have planned their posts carefully.

Should you’re a smaller company , you still may develop an amazing presence on Instagram.

You’ll be able to develop a fantastic presence on Instagram by utilizing the hyperlink in your bio.


Use the hyperlink in your bio to connect with a landing page that holds the similar posts you placed on Instagram, and lets you gather leads, promote your ecommerce website,acquire subscribers to your blog, acquire entries for a giveaway, and so on.

Jim Belosic is the CEO of ShortStack.

#4: Cross-Promote Your Partnership

Cross-promote at any time when you possibly can! The pattern on Instagram is to share the love, so to talk, by tagging others and even by outright selling different firms, services and products.

We’ve eating places that serve beer from the numerous craft brewers within the space. Each the brewers and the restaurants take full benefit of Instagram by tagging one another. The brewers additionally help each other with faucet takeovers, that are wealthy grounds for Instagram pictures and tags.

Brewers and eating places assist each other with faucet takeovers, that are wealthy grounds for Instagram photographs and tags.


The outcomes are threefold: greater recognition for everybody concerned, raised followers and improved site visitors and gross sales for the companies.

Lisa Karl is a associate and founder at Savvy Digital Business.

#5: Take Advantage of Trending Hashtags

Customers can now use Instagram’s Explore feature to search out posts associated with trending hashtags: #LoveWins, #CanadaDay and #FullMoon.

If these trending tags are related to your business, embrace them in your posts to help discovery.

On the subject of search, Instagram additionally launched the flexibility to look by emoji.

ck-jim-tobin-trending-tags (1)


Jim Tobin is the president of Ignite Social Media and the writer of Earn It.

#6: Leverage Sponsored Advertisements

For me, one of many hottest advertising suggestions for Instagram can be to observe for access to the ever-rising paid function on the platform.

Sponsored ads on Instagram have gotten a daily incidence on timelines, whether or not it’s one advertisment or a number of advertisements utilizing the carousel component.

That is giving business an entire new dimension to focus on their viewers. Earlier than, solely people following the account would see picture updates, whereas now business onwners can promote these to anybody inside their audience.

Sponsored advertisements on Instagram at the moment are beginning to develop into a daily prevalence on timelines.

Entrepreneurs should be prepared with content material that’s each involving and created with a specific goal demographic in thoughts. You’ll additionally need to have a number of posts prepared to focus on to completely different audiences.

Stuart Elleray is a social media supervisor for Coca-Cola GB and Fanta GB.

#7: Direct Customers to Your Most Beneficial Content

Whereas Instagram now permits advertisers the power so as to add clickable hyperlinks of their carousel posts, URLs  aren’t clickable in photograph descriptions.

Happily, there’s a approach to get round this so marketers can direct followers to their most useful content. Simply make the most of the hyperlink part of your Instagram account’s io.

You possibly can select to direct customers to a website, such as your homepage or your blog. However a more effective choice is to hyperlink to your most present content, whether or not that’s an article, blog post or promotion.

For instance, take Mashable’s Instagram account. Within the description of their newest upload, customers are inspired to click on via the hyperlink in Mashable’s Instagram bio. Clicking this hyperlink will take them to an article associated with the Instagram photograph.


Do not forget that URLs to items of content are usually long, so think about using a URL shortening service to give you a shorter URL.

Bryden McGrath is the senior social media coordinator at Precor.

#8: Make Graphics Shareworthy

Pairing photographs with captions is an efficient solution to engage your audience.

For Canva’s #dailydesigntips, we mix hanging graphics with a chunk of sharable content material, like an inspiring quote or a sensible design tip.

Post the picture with an in depth caption and all related hashtags, and your complete mixture leads to a compelling submit filled with nuggets of data.

Give your photographs as many shareable components as attainable.


Poppie Pack is a senior designer and social media supervisor at Canva.

 #9: Develop an Editorial Calendar

For people who work primarily from a laptop computer, making the change to utilizing a tablet or smartphone for posting to Instagram may be difficult; particularly should you’re attempting to handle a number of Instagram accounts at the same time.

To make the transition to utilizing a cell gadget for posting far more handy, I like to recommend creating an editorial calendar.

When you use your editorial calendar to plan out your Instagram posts. Then all you could do is create your content and publish it on Instragram – I choose batching content as a result of it helps save time.

Use a calendar to plan out our Instagram content earlier than you submit.

You may select to add these tasks to your to do checklist and publish them from the native Instagram app or use a few of the scheduling tools accessible.

What’s nice about utilizing this system is that as your online business grows and you utilize Instagram more, you’ll be capable of scaling it as much as meet the demands of your enterprise.

Christian Karasiewicz is the Social Business Manager at IBM and founder of Social Cooks.

#10: Associate With Instagram Influencers

Discover influencers inside your particular vertical who will showcase your products in a enjoyable and revolutionary method!

There are greater than 40,000 influencers on Instagram knowing all verticals, together with trend, magnificence, well being and wellness, house décor, meals and extra.

Instagram influencers are trendy-day celebrities and are creating high-quality digital content. They’ve a big follower base and are trusted for his or her opinions on the newest merchandise and developments. Align your model with the precise influencers and you’ll increase model consciousness and follower attain.

There are various methods to work with influencers to advertise your products. From contests to giveaways, discover a distinctive angle on the way you need to keep on the connection.


Be certain that the influencer’s Instagram publish contains your business’s identity. The influencer can both tag it within the photograph or within the social media copy. Ask the influencer to include any related calls to action also. Popular calls to action in Instagram advertising and marketing are Learn More on our Web site or Shop Now.

By incorporating influencers and contests into your Instagram advertising technique, you’re tapping into two of essentially the most highly effective methods to search out new users and convert them into customers.

Kate Talbot is the content marketing manager for Revfluence.


There’s no higher option to step up your enterprise game than to be active. The platform is continually making enhancements, so people and companies can get more out of it. Plus, there are strategies, other than Instagram itself, to extend organization, engagement and visibility. Explore these tips, and see which of them work best for you and your online business.

 Related post: 10 Easy Methods to Get More Instagram followers

Share this post