It’s said that YouTube presently has 2 billion active users a month and is projected to develop to nearly 3 billion active users by 2026?
It is one of many fastest-growing and hottest social networks in the present day. Moreover, it helps individuals develop their businesses.
Actually, the variety of channels earning six figures per year on YouTube grew greater than 40% y/y, the variety of channels earning 5 figures per year on YouTube grew greater than 50% y/y, and the variety of channels with more than one million subscribers grew by greater than 65% y/y.
Now, all that being mentioned, you are likely to be wondering, “How do I develop my YouTube channel so I can drive more traffic to my website and revenue to my business?”
To answer this question, we conducted a survey on 300 consumers about why they mostly subscribe to YouTube channels.
After looking into the collected data, we’ll dive into our findings that will help you better design effective strategies to develop your youtube channels better.
Let’s find out what they are.
The reasons for Consumers Subscribe to YouTube Channels
30% of respondents said they mostly subscribe to YouTube channels as a result of the channel’s publications about the topics: how-tos or educational content material about their career or industry.
21% of respondents subscribe to channels as a result of the channel’s publications about the topics: how-tos or educational content material about their hobbies.
And 17% of respondents said they subscribe to YouTube channels as a result of funny posts or entertaining videos.
So, now that we all know why persons are subscribing to YouTube channels, let’s dive into how to utilize this data to develop your channel.
Right Ways to Develop Your YouTube Channel
- Create instructional content about your viewers’ careers.
- Publish instructional content about your viewers’ hobbies.
- Create fascinating, dynamic, interactive videos.
- Have insights into your audience.
- Reformat well-performing content.
- Optimize your content.
- Discover untapped keywords.
- Optimize for watch time.
1. Create instructional content about your viewers’ careers.
As the survey mentioned above, the principal cause that consumers subscribe to YouTube channels is due to instructional content posts about their careers.
Give it some thought. The reason why people go online is to seek out a solution to a query they need (or to be entertained, however, we’ll get to that later).
So, a good way to develop your channel is to publish the subjects that your audience needs to see. For instance, at Valuetainment, they share and publish a lot of instructional videos on YouTube about advertising, sales, service, and general business content material, etc.
All these videos help our viewers study and develop their careers. There are a lot of youtube creators using this method to grow their youtube channel, so you should choose carefully to create content that stands out from the rest.
2. Publish instructional contents about your viewers’ hobbies.
Now, for instance, that your business is not precisely geared towards your viewers’ careers. What should you post then?
Properly, based on the survey, you possibly can post content about your viewers’ hobbies. For example that you are a landscaping company. On your website, you possibly can post content about gardening and actually target people who have gardens as an interest. Then, there’s a clear conversion path to utilizing your services.
If you want people to convert and become customers, your videos ought to give value away at no cost and educate your audience. The more they see you as knowledgeable in the industry and the go-to people, the more possible they are going to be to convert later on.
3. Create attention-grabbing, dynamic, interactive videos.
The third hottest reason that people subscribed to YouTube channels was as a result of entertaining or humorous videos.
For those who’re a creator who desires to post enjoyable, attention-grabbing, entertaining videos, you’ll be able to develop your YouTube channel by thinking about an audience who enjoys watching certain entertainment.
For instance, you may have a creator channel and you mostly post lifestyle videos. To make these attention-grabbing and entertaining, it is advisable to know what your audience likes and dislikes. That brings me to the next strategy.
4. Have insights into your audience.
One of the simplest ways to develop your YouTube channel is to know what your audience likes and desires to see. Do they need to see instructional content about their career? Or maybe they’re simply looking to unwind and watch people clean houses as it is satisfying and entertaining.
Regardless, take into consideration the reasons from our survey that may resonate with your audience probably the most, and then lean into these ideas.
5. Reformat well-performing content.
An effective way to concentrate on rising your YouTube channel is to reformat content that has already been carried out effectively for you. This may imply turning your hottest blog post into a video.
You may want to transform the information and film a video about that topic, however, you’re already starting out ahead. You know that your audience likes that content and needs to see it.
Take into consideration your best-performing content from any content advertising and marketing channel and reformat it to video.
6. Optimize your content.
Now, after all, we won’t get through a content advertising and marketing discussion without talking about SEO. However, how do you optimize your YouTube videos?
To do that, you will need to include your target keywords in your titles and descriptions. Then, be sure you point out these keywords in your video.
The YouTube algorithm will use these context clues to understand what your video is about. And then in case you get engagement, it’ll rank higher in the search outcomes.
You could be wondering, “How do I develop my YouTube channel quickly? And how long will it take to develop my YouTube channel?”
Based on data, it takes an average of 22 months for a channel to achieve 1,000 subscribers. But, in case you do not optimize your videos and have lower than 1,000 subscribers, then you definitely get less than 10% of the whole views on YouTube. That’s why it’s so essential to develop your channel and subscriber list.
7. Discover untapped keywords.
Another strategy you would possibly use to develop your YouTube channel rapidly is to seek out untapped keywords. You possibly can have a look at related searches of a topic on YouTube or Google, after which have a look at these related searches in a keyword tool.
Which keywords get quite a lot of searches, however, have low competition? These are the keywords you will need to target.
8. Optimize for watch time.
Similar to any search engine, YouTube needs people on YouTube. So one of the primary factors the site considers for ranking is watch time.
Every time you post videos, it is essential to analyze how long people are watching your videos. Based on analysis from Backlinko, longer videos tend to outrank short videos. And it makes sense. The longer your videos, the longer your watch time could be.
However, how are you going to make sure that people get past the first few seconds of your video? An effective way to do that is to cut extraneous content out of your intro. Within the first few seconds, a viewer should know what they will study and what they will get out of watching your video.
When you’ve correctly focused on your viewers with the right content, meaning they will end up watching your long movies since you’ve captured their attention.
Rising your viewers on YouTube is a good way to draw audiences’ attention to your company. And having greater than 1,000 subscribers is crucial for ranking higher in search results. So, meaning you have to put up content that your viewers need to see and is optimized so it shows up in the search results.