Who Has the Most Followers on Instagram in 2025? It’s a question many people are asking as Instagram remains one of the most popular social media platforms in the world. With billions of users scrolling, liking, and following their favorite celebrities, influencers, and brands, the race for the most followers is more intense than ever.
In 2025, Instagram stars are reaching record-breaking follower counts. Some accounts boast hundreds of millions of followers, making them global icons. But among all these, who holds the crown as the most-followed Instagram account this year? You might have a guess, but the answer may surprise you.
Keep reading to find out who dominates Instagram in 2025!
Top 10 Most-Followed Instagram Accounts in 2025
1. Instagram (@instagram) – 686 Million Followers
The most-followed account on Instagram is the platform’s official account. It curates top content, highlights creators, and promotes trends happening across Instagram. With 686 million followers, it serves as a hub for discovering new trends and engaging with fresh content. The account features visually stunning images, reels, and collaborations with influencers that keep users engaged daily.
2. Cristiano Ronaldo (@cristiano) – 650 Million Followers
Cristiano Ronaldo, the legendary Portuguese footballer, holds the title of the most-followed individual on Instagram. His posts include professional achievements, training videos, lifestyle content, and brand partnerships. His immense popularity in football and his influence as a global icon have made his Instagram account a must-follow for sports fans and brands alike.
Additionally, his posts featuring his family and philanthropic work add a personal touch that resonates with his followers.
3. Lionel Messi (@leomessi) – 505 Million Followers
Another football superstar, Lionel Messi, follows closely behind Ronaldo. The Argentine forward and World Cup champion shares moments from his career, personal life, and sponsorships. His transfer to the MLS and continued success in international football have boosted his following in recent years. Fans admire his humility, and his account is a mix of professional highlights, endorsements, and family life.
4. Selena Gomez (@selenagomez) – 421 Million Followers
Selena Gomez, a singer, actress, and entrepreneur, has remained one of the top-followed individuals on Instagram for years. She shares updates about her music, beauty brand (Rare Beauty), mental health advocacy, and personal insights, making her account both engaging and inspirational.
Her authenticity and openness about mental health have garnered her a dedicated fanbase that continues to grow.
5. Dwayne “The Rock” Johnson (@therock) – 394 Million Followers
Dwayne Johnson, also known as “The Rock,” is one of the most charismatic personalities on social media. His Instagram showcases his workouts, motivational messages, Hollywood projects, and business ventures, such as his tequila brand, Teremana. His blend of humor, personal life, and fitness-related content keeps fans entertained and motivated.
6. Kylie Jenner (@kyliejenner) – 394 Million Followers
As a beauty mogul and social media star, Kylie Jenner continues to dominate Instagram. She uses her platform to promote Kylie Cosmetics, share her fashion and beauty looks, and provide glimpses into her personal life, making her a significant trendsetter online. Her ability to launch products directly through her Instagram makes her account a key driver for beauty industry trends.
7. Ariana Grande (@arianagrande) – 376 Million Followers
Pop sensation Ariana Grande captivates her massive fanbase with posts about her music career, personal life, and beauty collaborations. She remains one of the most influential figures in the music industry and on social media. Her Instagram is a mix of artistic photography, music promotions, and personal messages to fans.
8. Kim Kardashian (@kimkardashian) – 357 Million Followers
Kim Kardashian, a media mogul and entrepreneur, uses Instagram to share updates on her businesses, fashion, and personal life. Her influence in entertainment and the beauty industry makes her one of the most-followed celebrities on the platform. She frequently posts exclusive content about her brands, collaborations, and family moments.
9. Beyoncé (@beyonce) – 312 Million Followers
Beyoncé’s Instagram is an artistic showcase of her performances, album releases, and personal moments. She rarely posts personal captions but still commands immense engagement and admiration from fans worldwide. Her account is carefully curated, often featuring high-fashion looks and behind-the-scenes glimpses of her projects.
10. Khloé Kardashian (@khloekardashian) – 303 Million Followers
Khloé Kardashian rounds out the top ten with her fitness-focused and fashion-oriented content. She shares updates about her workout routines, lifestyle, and business endeavors. Her motivational posts and unfiltered approach to social media make her account highly relatable to fans.
Notable Mentions
Beyond the top ten, several other accounts have massive followings:
- Nike (@nike) – 301 Million Followers: The sports brand remains a digital powerhouse, sharing high-energy campaigns and athlete collaborations. Nike’s content strategy revolves around storytelling and motivational sports content.
- Justin Bieber (@justinbieber) – 294 Million Followers: The global music star continues to connect with fans through his music and personal updates, including mental health discussions and philanthropy.
- Kendall Jenner (@kendalljenner) – 289 Million Followers: The supermodel shares high-fashion content, travel adventures, and exclusive runway moments.
- Taylor Swift (@taylorswift) – 282 Million Followers: With a dedicated fanbase, Taylor Swift uses Instagram to share tour updates, album releases, and behind-the-scenes moments with her fans.
- National Geographic (@natgeo) – 279 Million Followers: The account attracts millions with its breathtaking photography and educational content on wildlife, science, and culture.
Final Thoughts: Who Has the Most Followers on Instagram in 2025?
Instagram is always changing, and the race for the most followers never stops. This year’s top account shows how powerful social media can be in bringing people together. Whether it’s a celebrity, athlete, or influencer, their huge following proves they connect with millions worldwide.
Did your favorite star make the list? Keep an eye on Instagram because the rankings can change anytime! Don’t forget to follow your favorite accounts and stay updated with the latest trends.