Why and how to share a Youtube video on your website or blog?
Many people understand that YouTube can help their business, but they are often intimidated by the time it takes to create something that will resonate with their target audience.
There are numerous ways to use YouTube for your business, and they do not always require you or your employees to create a brand-new video.
In fact, curating content is one of the most effective ways to use YouTube. Let’s learn about how to share a YouTube video on your website or blog now!
What is curated content?
Because of the internet, the concept of curating content is widely used in marketing communications. Curated content can be found on social media, blogs, email newsletters, and websites.
Curating content allows you to hand-pick multi-media content that you enjoy and share it with your audience.
In addition to sharing relevant videos on social media or in your email newsletter, embedding YouTube videos on your website or blog is one of the most effective ways to share them.
This allows you to drive traffic to your own website while sharing someone else’s content. This is also where you can share your point of view, share your expertise on the video’s subject, and add your own call-to-action to the body of your post or website.
And video is an excellent way to support your arguments.
According to studies, 90 percent of information transmitted to the brain is visual, and visuals are processed in the brain 60,000 times faster than text! Including a video on your website or blog is a quick and easy way to get your message (or the message of someone else that fits your needs) in front of your target audience.
Fortunately, with 300 hours of video uploaded to YouTube every minute, there are already plenty of videos that your audience will enjoy.
Find businesses and professionals whose work you admire and believe has something to offer your target audience, and begin sharing their content!
Constant Contact, for example, creates a variety of educational videos to assist you in marketing your business. These are the types of videos that a marketing consultant would want to share because they are relevant to the work you do and the needs of potential clients.
The videos you share will be different for other industries, such as restaurants, retail stores, or nonprofits.
Now the big question: How to share a Youtube video on your website or blog?
You can get an embed code from YouTube and customize the size of your video. This allows you to specify how large you want the video to appear on your website or blog.
Once you’ve found your preferred video, you can find the embed code directly beneath it on YouTube. There is a Share tab there. When you click on Share, you will have the option to embed. You’ll find your embed code under the Embed tab, which you’ll copy and paste into your website or blog.
Take a look at this:
If you have a developer who can help you with this, simply send them the code… They’ll figure it out!
Copy this code into any platform that allows you to paste HTML and supports embedding if you are in charge of your website and/or blog. Remember to copy and paste this code into the source code.
Tip: If you use WordPress for your blog, simply copy the URL found under the Share tab and paste it where you want the video to appear in the post or page. WordPress will embed the video automatically.
Spend some time searching for videos that you believe your customers would enjoy. Don’t be afraid to share if they’re relevant to your business and have something to offer. Always give credit so that you can develop new relationships with the people and companies who create the content.
If you want to know more about the algorithm of Youtube, read more here!