Why And How To Use Facebook Reels?

How And Why To Use Facebook Reels?

Reel’s fans rejoice!

No longer just an engagement product for Instagram, Reels have officially been launched globally on Facebook.

Plus, editing tools like Remix (originally just on Instagram) have been added, with extra to follow.

Meta is doubling down on Reels and for good purpose – the rising popularity of short-form video content material just can’t be matched.

We’re setting about how you can make Facebook Reels your ticket to success.

How one can Share Instagram Reels to Facebook

To begin benefiting from all the perks that the short-form video function gives (*cough* added engagement, reach, and traffic), you may create and share Facebook Reels certainly one of two methods: 

1. Create reels straight within the Facebook App 

To create your first Reel on Facebook, head to the camera icon from the “Reels and Short Video” part within the Facebook News Feed.

Facebook Reels

From there – very similar to on Instagram and TikTok – you’ll be able to record up to 60-second clips, upload videos out of your camera roll, or incorporate both! You can even turn any Facebook Story into a Reel.

edit Facebook video

Subsequent, play around with a slew of editing tools like AR filters, sounds, Remix, and a lot more.

Facebook Reels

When you’re pleased with the end outcome, tap “Share” and voila, a Reel is born!

And for those who’re not ready to publish your Reel, you may press “Save As Draft” to post at a later date.

2. Share Instagram Reels to Facebook

To share an existing Instagram Reel to Facebook, let’s open up Instagram and faucet the “Profile” tab at the bottom-right corner.

Instagram Share

Tap the “Menu” tab at the top-right nook.

Tap “Settings” and click on “Privacy,” then head to “Reels.”

Facebook Reels

From there, turn “Recommend on Facebook” on.

If you want to only share select Reels from Instagram, ensure to keep your “Recommend on Facebook” toggle turned off. You’ll still have the option to “Suggest on Facebook” once you go to share each Reel.

Instagram short video post

NOTE: The “Recommend on Facebook” option will solely be accessible to users who have got a public account on Instagram.

Plus, you can too share public Reels to Stories on Facebook.

In case you have stuck with Instagram or Facebook Reels content idea, this article may help you.

3 Advantages to Using Facebook Reels 

Facebook Reels will create much more avenues for creators and brands to reach new audiences, drive visitors, and build a community.

And even better – it’ll make it simpler to tap into your creative aspect too.

The Head of Instagram even stated it himself:

Listed below are three advantages to embracing the feature.

#1. Connect With New Users

On Facebook, Reels appear at the prime of your News Feed.

And in contrast to on Instagram, sharing Reels to Facebook may also appear on a user’s News Feed – whether or not they follow your account.

Short videos

This provides a unique opportunity for your content material to get discovered – carving out a completely new lane for community-building. Plus, more reach equals more potential eyes driving back to your web page!

#2. Earn Cash By Reels

As a part of their $1 Billion commitment to put money into creators, the platform has launched a Reels Play bonus program.

The program will reward Facebook’s greatest movers and shakers monetarily primarily based on the performance of their Reels.

Earn money with Reels

And one of the best parts? Facebook has promised not to take a reduction of creators’ earnings till 2023 – banking on the creator economy’s effect on the platform!

The Reels Play bonus program is presently only open to creators within the US, however according to Facebook, will likely be rolling out to more nations within the coming months.

Facebook can also be experimenting with Overlay Advertisements in two different formats: banners and stickers.

Facebook Reels overlay ads for banner and sticker formats

These adverts will likely be non-interruptive, and can either be a banner at the bottom or a sponsored sticker positioned inside the Reel.

These Overlay Advertisements are still in the testing stage for customers in the U.S., Canada, and Mexico, with plans to broaden later within the year.

#3. Display Your Brand’s Personality 

These short videos provide the opportunity to indicate your brand’s playful side.

Short entertaining clips are the important things to driving clicks – so let your creativity shine!

Whether or not it is creating enjoyable promotions, a Remix, sharing behind-the-scenes content, or showing up onscreen with AR effects, the opportunities are limitless.

Instagram Reels

​​There’s merely no denying the level of exposure that short-form video content provides.

If Facebook Reels isn’t currently a part of your advertising and marketing strategy, it’s time to get onboard – viral success waits for nobody.

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