YouTube Analytics: How to Use Data to Grow Your Channel Faster (2/2)


Continue to discover YouTube Analytics and how to use data to grow your channel faster…

YouTube metrics explained

YouTube engagement metrics

How are individuals interacting with your videos? Discover out via engagement metrics by YouTube Analytics.

Average view duration

How long the average viewer watches your videos before clicking away.

Tip: We talked about above that top CTR signifies your keywords and thumbnail are efficient. View duration can assist you to perceive if viewers get what they anticipated as soon as they clicked. Low average view duration might point out a mismatch between what you promise and what you deliver.

Top playlists

Which of your playlists have the best overall watch time.

This metric is vital as a result of nice playlists that can hold viewers watching extra of your videos for longer.

Tip: To boost the efficiency of your lower-performing playlists, attempt reshuffling the order. Check which videos in every playlist have the best average view duration, and put these on the top.

Card and end screen reports

In case you’ve added interactive content to your videos, these reviews present you with the way viewers interact with these parts.

Tip: Analyze the effectiveness of your cards by way of card sort, timing, placement, and duration. Search for patterns in what works finest, then modify your technique to maximize clicks.

YouTube viewers metrics

Use YouTube viewers metrics to know who watches your videos. These insights ought to inform your content and community administration methods.

Unique viewers

An estimate of the whole quantity of people that watched your videos over a given interval.

Notice: Channel view is a tally of all your views. However, it is a tally of precise viewers. So, if one individual watches the identical video thrice, it can solely count once for unique viewers, however three times for channel views.

Returning viewers

Individuals who have previously watched a video in your channel and have returned for extra.

Tip: Excessive returning viewer numbers point out your content is resonating. Don’t be afraid to ask for a subscription.

When your viewers are on YouTube

This bar chart shows the days and times most of your viewers are on YouTube

Use this data to schedule uploads at optimum instances.

Tip: In case you have an active Community Tab, ensure that an admin is accessible to create posts and reply to feedback at the moment.

Watch time from subscribers

How a lot of your whole watch time comes from viewers who’re subscribed to your channel.

Tip: Subscribers usually watch twice as much video as non-subscribers. In case your subscribers don’t make up the majority of your watch time, you are probably not making the most of your subscriber base. Try creating a more consistent posting schedule so your subscribers know when they need to anticipate new content and make it a habit to observe your new videos once they go live.

Viewers demographics

The age, gender, location, and language statistics for the individuals who watch your videos on YouTube.

Tip: This info can assist you to propose content geared towards your particular viewers.

YouTube revenue metrics

In case your account is eligible for YouTube monetization features, you’ll have access to the Revenue tab to track your earnings.

Estimated revenue

How much net revenue your channel earned over a particular interval from all Google-sold advertisements and transactions.

Estimated advert revenue

The estimated revenue for AdSense and DoubleClick advertisements to your chosen parameters.

Transaction revenue

The estimated net revenue from transactions reminiscent of paid content or Super Chat to your chosen parameters.

Estimated monetized playbacks

The variety of occasions a viewer either (a) noticed a minimum of one advert impression throughout your video, or (b) stop watching through the pre-roll advert.

YouTube video analytics

All of the metrics we’ve covered so far apply to your total channel. However you additionally want to track metrics for particular videos, so you may drill down to see what’s actually working.

Simply click on any video from the Analytics overview display to see the stats for that particular video. Utilizing the Reach, Engagement, and Audience tabs for every video, you may see these particular metrics for the video in query, rather than for the complete channel.


The variety of times your video has been watched, together with repeat views from the identical individual.

Video subscribers

The number of people that subscribed after watching this video.

This metric offers one of many strongest indications {that a} specific video is related to viewers. On the flip aspect, you can even see the variety of subscribers lost with a certain video.

Tip: In case you lose subscribers, take a detailed look at view duration to see for those who can pinpoint a specific problem.

Watch time

The cumulative period of time individuals has spent watching this particular video.

Tip: It is a significantly vital metric to track because watch time is a key ranking factor within the YouTube algorithm. Videos with greater watch time usually tend to seem in search outcomes and suggestions, bringing new eyeballs to your channel.

Average view duration

The estimated amount of time in minutes watched for every view of the chosen video. There’s additionally a bar chart exhibiting how viewers drop off over the course of the video.

Tip: It is best to expect viewers to drop off regularly. In case you discover any big dips, check out the video to see what could be driving individuals away.

Advanced Mode

Use Advanced Mode reports to learn the way a particular person’s video stats compare to your total channel efficiency by YouTube Analytics. Then, use that info to create extra content material that performs effectively, and less of the content that underwhelms.

Tip: Group similar videos collectively to check different themes, types, and lengths that can assist you to search for larger themes and potential series opportunities.

To group videos together:

  1. From the Analytics dashboard, click Advanced Mode
  2. Choose Compare To
  3. Click Groups
  4. Click on Create Group
  5. Name your group and add the videos you need to include
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