YouTube’s creative tool lineup is expanding – and, spoiler alert, there’s a lot to look forward to in 2022.
In a recent blog post, YouTube’s chief product officer, Neal Mohan, disclosed many new monetization possibilities for producers.
So far, here’s what we know.
New Creator Tools Coming to YouTube in 2022
YouTube unveiled a lot of new features on the way in a long article.
And we couldn’t help but notice a common thread: artists and monetization.
“We will continue to invest in our many forms, including Shorts, Live, and video on demand” (VOD). And, in the next months, we will provide even more interaction and revenue possibilities across all three forms,” Mohan says.
If you’re a creator, now is an excellent opportunity to improve your YouTube approach.
“YouTube creators are the heart and soul of the platform, and we want them to be able to achieve their most ambitious creative aspirations at all times,” says Mohan.
While YouTube’s announcement was jam-packed with releases, we’ve produced a list of the ones we believe will be most important to you.
New Features Coming to YouTube Shorts
YouTube Shorts, although being a relatively new product, has found huge popularity, with 5 trillion all-time views.
In case you missed it, YouTube Shorts are vertical videos with audio that must be 60 seconds or fewer. Consider Shorts to be YouTube’s answer to TikTok and Reels
YouTube, according to Mohan, is committed to increasing those numbers: “We’ll continue to improve the product and make it easier to create videos.”
So, what can we expect from YouTube Shorts in 2022?
Shorts makers should expect additional branded content connections through BrandConnect in terms of monetization possibilities.
This implies a more simplified method for creators to collaborate with companies in order to establish more compelling connections, convert viewers into customers, and get valuable data.
YouTube is releasing additional video effects and editing capabilities for Shorts. Moreover, Youtube has the option to respond to specific comments inside a Short.
Additional Creator Tools Coming to YouTube in 2022
Not only that, but YouTube is offering new livestreaming, purchasing, and channel capabilities.
Mohan revealed that they are exploring the notion of allowing viewers to shop right from a Short, Live Shopping, and additional e-commerce chances across the app.
“Live is another area that will see development this year to build on our momentum,” Mohan says, adding that “daily Live watchtime more than quadrupled between January 2020 and December 2021.”
Enter collaborative livestreaming, which “allows producers to go live together and generate even more engaged broadcasts for their fans.
YouTube thinks that collaborative livestreaming will help creators develop their audiences while also motivating their own communities to communicate and connect with one another.
Furthermore, YouTube has began testing given subscriptions. By this way, Youtube can allow viewers to purchase a channel membership for another user in the livestream.
Stay tuned as gifted memberships continue to be distributed on livestreams in the coming months.
Other new features include the option for creators to create channel standards to better influence the tone of interactions on their channel, as well as additional insights in YouTube Studio.
These new insights will assist producers in understanding how viewers engage with their material. Besides, they will aid in the generation of fresh creative ideas.
The creative economy, particularly on YouTube, is only going to grow from here.
With all of these new tools and revenue opportunities on the horizon, it might be time to embrace YouTube.
It might be time to lean into YouTube and plan for 2022!