YouTube Description: 17 Tips for Effective Writing (1/2)

YouTube description can spike your viewers’ curiosity and end in longer watch instances, higher view counts, and even new subscribers. Plus, it could assist with YouTube website positioning, permitting YouTube’s algorithm to know your content material and recommend it to new customers, additional boosting your YouTube stats.

What’s an outline on YouTube?

There are two sorts of descriptions that each marketer must know:

  • YouTube channel descriptions. The textual content in your channel’s About web page. It helps viewers perceive what to anticipate out of your model and can be utilized to elucidate why they need to subscribe to your channel.
  • YouTube video descriptions. The textual content under every video. It helps viewers discover your video content material and convinces them to observe it. It may additionally embrace hyperlinks and any further data related to your video.

17 ideas for writing YouTube descriptions

1. Be particular

Your selection of key phrases is essential for each YouTube channel and video description.

The key phrases in your descriptions will assist YouTube’s algorithm to perceive, categorizing, and floor your content material. The extra particular the key phrases are, the higher.

For instance, for a video about writing descriptions for YouTube movies, web video textual content shall be a much less helpful key phrase than YouTube video descriptions.

2. Do key phrase analysis

Undecided what key phrases to make use of? Instruments like Google Adverts’ Keyword Planner and Google Trends can assist you to get began.

Google Developments, for instance, will enable you to perceive if a key phrase you’re contemplating is trending. It’s also possible to use the instrument to determine which key phrases have the next search quantity.

Google Trends keyword search volume

Supply: Google Developments

3. Use searchable key phrases on YouTube Description

Increasingly folks discover YouTube movies by Google searches somewhat than by YouTube itself.

Mix key phrases primarily based on YouTube and Google search traits to maximize your video’s discoverability.

To see how a lot potential a particular key phrase has to point out up in Google search outcomes, merely… Google it. When you discover YouTube movies on the prime of the search outcomes web page, you’re heading in the right direction!

guitar for beginners Google search

4. Know to learn how to use key phrases on YouTube Description

When you’ve recognized your key phrases, it pays to know learn how to embrace them in your descriptions’ textual content.

Purpose to use two or three associated key phrases in every channel and video description. For movies, the primary key phrase must also seem within the title.

Repeat every key phrase two to a few instances within the description to make them stand out to YouTube’s algorithm.

However keep away from repeating the key phrases too usually, otherwise, you threaten being penalized for key phrase stuffing.

5. Know the place to make use of your key phrases on YouTube Description

Your major key phrases ought to seem a minimum of as soon as within the first three sentences of your description (or above the fold, a.ok.a. the “SHOW MORE” button).

YouTube’s algorithm — and viewers — pay essentially the most consideration to this a part of the outline, so don’t wait till the tip to say what your video or channel is about.

6. Monitor which key phrases give you the results you want

When you’ve begun writing keyword-driven YouTube descriptions, you should use YouTube Analytics to see where your traffic is coming from.

YouTube analytics traffic source

Supply: YouTube Creator Academy

This instrument will enable you to deal with the key phrases that get you essentially the most visitors.

7. Discover out what else your viewers are watching

As of 2021, extra YouTube traffic comes from showing as a recommended video than from the search bar.

Your video’s description is a part of how YouTube’s algorithm figures out what it’s about. Because of this, the outline performs a significant function in figuring out the place your video will get recommended.

Reap the benefits of this through the use of YouTube analytics to search out out what different movies your viewers are watching.

You possibly can then use related language in your descriptions to bolster these connections and seem as a recommended video extra usually.

8. Provide worth

All the time embrace an apparent worth proposition in your descriptions. Why ought to somebody subscribe to your channel? How will your video profit them?

Attempt to reply to a minimum of one in all these questions in easy phrases (bonus if you can do each).

Hootsuite Labs YouTube video description

Supply: Hootsuite Labs

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