YouTube Description: 17 Tips for Effective Writing (2/2)

Writing a YouTube description is a vital part of your overall YouTube strategy. However, how do you craft descriptions that work? Listed below are 9/17 of our favorite recommendations on methods to fill in that YouTube description field.

9. Embody vital data above the fold for higher CTR

The primary 100 to 150 characters of your video description is the half that may seem in search outcomes and proper below your video (above the “SHOW MORE” button).

Meaning it’s crucial half for reaching potential viewers and bettering your click-through charges (CTR).

Use this house to supply viewers with a compelling purpose to look at your video.

Within the instance beneath, the primary description states precisely what query the video is responding to. The second wastes vital house on generalities.

how to tie a tie important information

10. Keep away from clickbait

For those who misrepresent your movies, viewers will cease watching them partway by way of. This damages your search rankings—in addition to your status.

Keep away from clickbait video titles and irrelevant key phrases. They may assist you in ranking at first, however, YouTube’s search algorithm will catch on in the end.

11. Embody a name to motion

Now you’ve bought the viewer’s consideration, use it!

Add a call-to-action in each video and channel description. Encourage viewers to love, remark, subscribe or learn extra.

The best calls to action are simple to learn, pressing, and present an apparent profit to the viewer. They will enhance engagement, subscriptions, and extra.

Hootsuite Labs call to action

Supply: Hootsuite Labs

12. Write like a human

Bear in mind, you’re not simply writing for YouTube’s algorithm. You’re writing for human beings too.

YouTube penalizes descriptions which can be simple lists of Search engine optimization-optimized key phrases.

Use language that your viewers will perceive and relate to. An authentic brand voice will encourage consumer engagement that will get your movies seen.

13. Don’t stress about video tags

Tags assist direct viewers to movies about hard-to-spell content material. However, they’re additionally one place you don’t want to fret about when planning your key phrases.

According to YouTube, tags play a “minimal” function in discovery. Extreme tagging can run afoul of YouTube’s spam detection.

Don’t ignore tags fully, although. They do assist the YouTube algorithm to place your video within the part of the advised movie.

14. Manage your video with timestamps

People and algorithms each love movies with timestamps.

Timestamps act as a desk of contents, permitting customers to navigate your content material and skip to totally different components of the video hassle-free.

Hip Hop Heads YouTube video time stamps

Supply: Hip Hop Heads

Timestamps make movies extra user-friendly for human viewers. This could enhance watch instances, pushing up your video’s rating.

They’re additionally listed for Google’s cell searches. Use key phrases to explain your timestamps and reap the benefits of this new option to get your video surfaced in Google.

15. Know methods to put hyperlinks in YouTube descriptions

Related hyperlinks in your descriptions are an effective way to leverage a YouTube view into a continued engagement.

For each channel and video description, you’ll be able to add hyperlinks to your social media presence or online retailer.

In your video descriptions, linking to your channel and associated movies helps viewers discover your content material.

Don’t neglect to incorporate the HTTP:// or HTTP:// originally of the tackle. In any other case, the hyperlink gained work.

It’s often greatest to place your hyperlinks on the finish of your description. There are extra vital issues to place originally.

16. Save time with default descriptions

Utilizing YouTube’s default description settings saves time when you will have data you wish to add to all of your video descriptions, akin to social media hyperlinks.

This function robotically provides key channel data to each video you add.

Simply don’t neglect to fill out the remainder of the outline. A singular description is vital to your movies’ discoverability.

Learn how to set up default descriptions.

17. Check descriptions on several gadgets

YouTube won’t be the video streaming service we most affiliate with TV units. Nevertheless, current YouTube viewership statistics present that 34.4% of video views had been on a TV, up from 27% in 2019.

device share of video views among U.S. viewers

Supply: eMarketer

Ensure your YouTube descriptions get their message throughout no matter the display dimension.

Preview your movies on the watch web page and within the search outcomes, utilizing as many gadgets and browsers as potential. Do any of your key phrases get minimized off?

Do the identical together with your channel description, and also you’re set.

YouTube description concepts

Typically you want a little bit of inspiration on your YouTube video and channel descriptions. These examples present what our ideas seem like in follow.

Professionals DIY

The channel description for Professionals DIY hits all the details. It tells you what worth the channel brings you within the first paragraph.

It additionally tells you why it is best to believe it as a supply of recommendation. That is vital in case your experience in a specific topic is part of your worth proposition.

pros DIY channel description

Supply: Pros DIY


There are many calls to motion and hyperlinks on this video description from the EDHRECast, which inspires viewers to interact with the creators.

EDHRECast video description call to action

Supply: EDHRECast

International Biking Community

The International Biking Community’s channel description makes use of its banner as one other house to incorporate a name to motion, in case anybody misses it within the description.

Global Cycling Network YouTube banner call to action

Supply: Global Cycling Network

Anatolian Rock Challenge

The Anatolian Rock undertaking front-loads its video description with the musicians and bands associated with the artist within the title.

It additionally consists of musical metadata for elevated discoverability.

Anatolian Rock Project video description and music metadata

Supply: Anatolian Rock Project

Deep Marine Scenes

Deep Marine Scenes consists of several hyperlinks to further data of their video description, however, they ensure to incorporate their keyword-driven copy within the opening paragraph.

Deep Marine Scenes keyword copy and links to other pages

Supply: Deep Marine Scenes

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