Social media is no longer just entertainment. Facebook and other platforms shape consumer behavior, purchase decisions, and spending habits. Naturally, companies leverage this phenomenon to gain exposure and expand their reach. You, too, can use social media to build and grow your brand.

First, consider how you’ll introduce your products and services to the market. One option is to set up your storefront or landing page with a website builder. In both cases, you should choose a user-friendly platform that guarantees the easy and quick establishment of a digital asset without needing prior knowledge. After that, develop a cross-platform marketing strategy that incorporates social media, website promotion, paid advertising, and more.

For example, you can use social media to connect with potential customers—and earn their trust. When they are ready to buy, send them to your website to close the sale. Or use your site as a source of information for your social media followers. Share expert tips, how-to guides, demo videos, and other resources.

Ready to give it a try? Here’s what you should know about the role of social media in branding and how to maximize your reach. Continue reading →