IGTV (Instagram TV) is a long-form vertical video channel that’s accessible from Instagram and as a standalone app. It releases in June 2018.
Brands have been relatively slow to adopt IGTV for a number of causes, chief among them the high prices and time investment required to produce long-form social videos.
However, in early 2019, Instagram announced that content creators may share one-minute previews of their channels in their Instagram feeds. This greatly improved discoverability. Now, brands have an opportunity to catch their followers’ attention without requiring them to leave the Instagram app. And many have the views and engagement to show for it. Continue reading →