More than 25 million firms worldwide are already utilizing Instagram for business, and more than 200 million users visit at least one business profile day by day.

As Facebook refocuses on connecting people with content from friends family, Instagram has become “the new home for brands,” where engagement is high, followers are brand-loyal, and real enterprise objectives could be achieved.

Here’s everything you know about how you can use Instagram for business—whether you are just getting began or you simply need to refine your existing strategy. Continue reading →


Instagram story highlight icons are your Instagram business profile’s secret weapon.

With more than 200 million users visiting at least a business profile each day, Instagram is more than just a social network—it’s your brand’s digital storefront.

But similar to a messy store does not give the best first impression to your customers, a disorganized Instagram profile looks unprofessional and lazy.

In this post, we will discover how you could use icons for your Instagram story highlights to make your Instagram profile look pro and showcase the most effective of your brand. As a thank you to our dedicated readers, we will additionally provide you with a designer pack of Instagram story highlight icons that will increase the look of your profile right away.

If only all renovations were this simple. Continue reading →


Right here’s a collection of free Instagram Story templates to take your content material to the next level (and save time doing it!). Created by the team at Adobe Spark, a free graphic design app, those Instagram story templates are simple to customize to fit your brand’s unique look.

In this post, we will also show you the way to make your own templates for Instagram Stories. However, before we get to these instructions and the templates, you will need to know: Continue reading →


Is there really the greatest time to publish on Instagram?

Since Instagram switched to an algorithm-based feed in 2016, the question of timing has become particularly fraught. If posts do not show up chronologically, does the time you publish them even matter anymore?

The answer is yes, to an extent.

The Instagram algorithm favors “recency” when it determines which posts you’ll see in your feed. Although no longer strictly chronological, it’s designed to serve you fresh content material that you are likely to engage with.

Meaning newer posts are more likely to appear in your feed first, no matter how many times you refresh it.

What does this mean for brands? You should be sure your posts are “recent” when your followers are most likely to be online.

That method, they will be more likely to see, like, and engage with your content material.

Below, we will show you the best time and day of the week to publish on Instagram based on your industry, utilizing data from 258,956 posts and the top 20 Instagram accounts in North America from 11 different industries.

We will also show you use this information to inform your publishing schedule. Continue reading →


If you want to launch a product, connect with new customers, or build your brand’s reputation, an Instagram marketing campaign could help you achieve your goal—as long as you set yourself up for success. In this post, we’ll introduce you to different types of Instagram marketing campaign.

There are several broad categories of Instagram marketing campaign, each optimized for different targets and tactics. Here are some of the most common, to provide you an idea of where to begin planning. Continue reading →


Modern marketers are, by and large, in the engagement enterprise, tasked with making content that captures attention and drives action, content that works.

Unfortunately, Instagram does not give much data around the performance of Stories. When it comes to measuring performance, marketers who are used to deep insights on other platforms are relegated to tracking the unique views, completion rates, and direct messages of their Instagram Stories—and that is about it.

This data scarcity makes it more difficult to scientifically test content, that means marketers have to nail their Story strategy from the onset to stay competitive on the platform.

Not sure how to do that? These greatest practices will help: Continue reading →


“Nothing is more simple than greatness,” wrote Ralph Waldo Emerson. “Indeed, to be simple is to be great.”

Instagram, of course, is easy. It is so easy that half a billion people use it every month to create, express to themselves, and connect with others. And all these people generate a tremendous amount of content—95 million posts per day—which could make it difficult to stand out, particularly as a business.

As a marketer, here are 8 ideas you could borrow from the famous brands which have found a method to cut via the noise using Instagram Stories. Continue reading →


800 million people uncover, share, and engage with content on Instagram. So, it makes sense that the platform would launch a function that permits users to save and organize the content material they want to return to—Instagram collections. With this function, users could privately bookmark Instagram posts and group them into as many collections as they want.

Learn the way to use Instagram collections below, plus 4 methods brands could use this “save it for later” tool as a part of their Instagram strategy. Continue reading →


You put a lot of work into making great ads on Instagram: selecting the format, choosing your photos, writing an awesome caption, and including a compelling call to action. Now you just sit back and wait for your customers to do the rest, right?

Not quite!

Getting that click is only half the battle. Your visitor has not taken you up on your offer yet—whether that is making an order, downloading your app, or subscribing to your newsletter.

Having superb Instagram landing pages on the other side of that advert is the key to turning clicks into conversion.

Your advert is the hook, and the Instagram landing page is the sales pitch. Make it one that Don Draper would be proud of: compellingdirect, and irresistible. Find out the formula for an amazing Instagram landing page under. Continue reading →