What’s social proof?

To put it simply, it means relying on the wisdom of others when making a decision.

Social proof is why you read product reviews before purchasing and ask locals for restaurant suggestions if you are visiting a new city.

Whether you are buying a new mattress or selecting a hotel for your upcoming vacation, It’s simple to get overwhelmed. How do you determine between 100 different options which are supposed “the best”?

Whether you realize it or not, you are probably relying on social proof to make your last decision.

Relying on social proof is universal behavior. 92% of 18- to 34-year-olds get input from family and friends before making a purchase. And as a marketer, it is one of your most necessary tools. Continue reading →



A unique and cohesive Instagram aesthetic isn’t just visually pleasing, however, could greatly enhance brand recognition and business success. It’ll convey your brand’s voice, personality, and support your followers instantly recognize your content when it appears on the feed.

Now that you understand how to grow your Instagram aesthetic, it’s time to get impressed. Continue reading →


Your Instagram aesthetic is the first thing potential customers will discover once they take a look at your brand’s profile. The layout, colors, tone, and overall feeling of your Instagram account contribute to an aesthetic that could either gain more followers—or send them running.

A unique and cohesive Instagram aesthetic isn’t just visually pleasing, however, could greatly enhance brand recognition and business success. It’ll convey your brand’s voice, personality, and support your followers instantly recognize your content when it appears on the feed.

While this all sounds great in theory, actually making a successful Instagram aesthetic could feel like a vague undertaking. We are here to help.

Continue reading →



An Instagram takeover is when somebody temporarily takes over another account to make and share content—normally on behalf of a brand. The takeover host may be a celeb, an influencer, or even a team member.

Instagram takeover needs to look seamless and simple from your audience’s point of view. However, the key to creating it all work is preparation and planning! Set yourself up for success by following these 7 simple steps. Continue reading →



There are a lot of Instagram marketing tools that could assist you to with your Instagram strategy, however, some of them are sharper than others.

With over two million monthly advertisers on Instagram, marketing with dull tools isn’t just a waste of time—it is a competitive drawback.

Whether you are looking for scheduling support, analytics aids, or picture and video editing help, we have rounded up the important tools that every social marketer need to have in their Instagram toolbox.

Here are 27 Instagram marketing tools which will assist you to harness Instagram’s full marketing energy. Continue reading →


Continue with some Instagram Story Ideas to engage your followers for your brand…

10. Use the question sticker

Another good method of Instagram story ideas to engage fans is by utilizing Instagram’s question sticker. This permits you to pose a question to your fans (like the poll sticker) however they could answer with anything they need.

You could then share the answer on your Story. That is good for building engagement and having a bit fun with your fans.

With the question sticker, you could crowdsource new ideas for content, quiz your readers on different topics, or take requests for your impromptu piano concert. Continue reading →