Instagram video is an absolute must-have in your brand’s social media strategy. However, it is a lot simpler said than done.

In 2019, 87% of businesses were utilizing video as a marketing tool, and 90% of them said that they felt competition and noise are on the rise.

Meanwhile, eMarketer just concluded that in 2020, Fb and Instagram together will account for about two-thirds of social video ad spend. That is more than YouTube, Snapchat and Twitter combined.

What does that mean? That nearly everyone is posting videos—whether organic or paid—on Instagram, and the pressure is on to make an incredible video that rises above the noise.

Not to mention that, with so many different types of video on Instagram, how do you know which one to concentrate on?

We will look at the different types of video—Stories, video posts, Instagram Live, and IGTV.

Let’s get started. Continue reading →



Now, the more difficult part. Anybody could submit a request to get Instagram verification. However, Instagram is quite clear: “submitting a request for verification doesn’t guarantee that your account will be verified.”

Here are some dos and don’t to assist your application to verify your Instagram account has the best opportunities for success. Continue reading →





Instagram Live lets users stream live videos to their followers via their Instagram Stories. It’s great for increasing engagement, connecting directly with your users, sharing news, and establishing your brand.

However, maybe you are thinking, “Isn’t live to stream just a passing fad?” Well, let’s take a look at the numbers (Source: New York Magazine and Livestream.com):

  • 80% of audiences would rather watch a livestream than read a blog post
  • 82% of audiences would rather watch a livestream than see a social media post
  • 67% of audiences who watched a livestream purchased a ticket to a similar event the next time it occurred

Live videos are prevalent—and the trend shows us that they are here to stay. That’s why it’s so vital that your brand knows the way to use Instagram Live and leverage it for your audience.

Let’s walk through exactly how you could begin using Instagram Live, some tips on using it, and some ideas you could use to make an amazing Instagram Live stream today. Continue reading →


Now that you know how to make and submit a video, let’s take a look at the dimensions Instagram recommends for uploading a video.

Instagram Video Requirements

In 2013, when Instagram launched videos at first, each might only be 15 seconds long and appear in-feed. Now, videos are a bit more complex. Each kind has been refined to recommended specs that work the best relying on where you post your content. Continue reading →


Instagram is a marketer’s best friend. The free app’s video capability means smaller brands could increase long-form, creative content beyond just images. And Instagram is ensuring its video capabilities are accessible to these brands.

From in-feed videos to IGTV, Instagram Live, and Stories, there are several chances and styles available to marketers who wish to increase their video reach on a budget. Videos on Instagram have the highest overall engagement rate across all features of the app — 38% higher than picture posts.

If this sounds like music to your ears, that is good. If the one discordant note is that you have no idea how to make incredible videos for Instagram, that’s what this guide is for. We will uncover the correct recommended video requirements, sizes, and software to use to be sure your Instagram videos become a rockstar asset to your brand. Continue reading →