Instagram best practices continue to change. As new advertising, creative, and sales tools come online, brands are discovering new methods to engage users. For breakout success in 2020, you will need to keep up with the newest trends and make full use of what Instagram has to offer.

Just think about what your brand is up against.

In 2019, businesses spent roughly $20 billion on Instagram adverts. That is $5.1 billion more than YouTube earned in 2019. In 2020, competition for Instagram users’ attention and loyalty will only develop more intense. Instagram Stories alone is expected to make $1.7 billion in sales in 2020—with 150% revenue development year over year.

When you use or plan to use Instagram for business t present, best practices can guide your efforts. These 10 Instagram best practices are key to improving your results this year. Continue reading →


We do know that Instagram collage is one of the latest trends on social media recently. It is not a paper, scissors, and glue. It is a combination of multiple images to show off their different product angles and functions—or even before and after shots.

Alright, the collage is important but how to speed up your workflow and add some pizzazz? Here is an assortment of Instagram collage apps that makes trimming and styling simple and mess-free at no cost that you should know. Let’s dive into them! Continue reading →


If you have been following the latest social trends, chances are you have made a collage on Instagram. No, we aren’t talking paper, scissors, and glue. Think Instagram Top Nine. Or the “Instagram, Facebook, Twitter, LinkedIn” meme.

However, brands have utilized the crafty artform for more than memes. Instagram collages could combine multiple images to show off their different product angles and functions—or even before and after shots. Add borders and frames to a scrapbook-style event recap.

All this and more could be completed without papercuts and superglue snafus. So, feeling scrappy? Read on for the guidelines and tips you should make collages as a part of your Instagram business strategy. Continue reading →



To increase Instagram engagement absolutely takes time as well as effort. After all, it isn’t just realistic for brands to expect instant Instagram success à la Jennifer Aniston. a million followers in five hours and 16 mins? Record-setting.

In this post, you will know what Instagram engagement means, different methods of measuring your engagement rate on Instagram, and 15 easy ways you could do to raise your brand’s Instagram engagement.

And we are talking real, genuine methods of driving engagement. You aren’t going to learn how to cut corners with Instagram automation. (We have tried that already so you don’t need to.)

You aren’t getting a complete guide to joining an Instagram pod. (There are better methods than turning to increase Instagram engagement groups. Promise!)

Keep finding out effective ideas and tips that’ll have long-term outcomes for your brand’s to increase Instagram engagement. Continue reading →



Instagram TV (IGTV) is a long-form video platform on Instagram—and it can be a good tool for your Instagram marketing strategy.

IGTV is launched in June 2018 that has some different elements that make it stand out:

  • Longer than Instagram stories. Regular users could publish videos that are up to 10 mins long. Verified users could add hour-long videos.
  • Standalone platform. Although you could watch IGTV videos through your Instagram app, it additionally comes with its own standalone app designed for creators who actually wish to leverage the platform.
  • Improved discoverability. Instagram allow their content creators to share one-minute previews of their IGTV videos on their feeds in early 2019. This permits users to catch their audience’s attention without ever having to leave the Instagram app.

Continue reading →


Knowing Instagram demographics is vital to understanding your fans.

And when you do, you will be able to create a smart Instagram marketing strategy that’ll create leads, sales, and an audience devoted to your brand.

However, that’s a bit simpler said than done. After all, the social media platform boasts over 1 billion users all around the world (more than 1/10th of Earth’s population).

We want to help. That’s why we collected the list of the six Instagram demographics that matter to businesses that have an Instagram presence (or are thinking of getting one). That method you could make the best decisions in terms of your social media marketing strategy. Continue reading →


Continue with some other Instagram celebrities that you can learn from…

6. They reply to your questions

For many followers, Instagram is a method to connect with their celebrities—particularly since the platform is one place where replies—and sometimes clapbacks—actually occur. Instagram Celebrities like Taylor Swift, Selena, and Chrissy Teigen have been known to reply to comments on their posts, and even comment on posts from their followers. Continue reading →