YouTube statistics in 2020 show that—spoiler alert—YouTube continues to be larger than all the other social media platforms. (And every other site, too, beyond Google.)

Whether you are a first-time creator seeking to develop your YouTube subscriber or view count, or an experienced video marketer looking to improve your brand’s video views on YouTube, step one towards mastering this platform is getting a handle on the numbers. Not to mention staying updated with them.

Below, we have got the Youtube statistics in 2020 numbers: who’s using Youtube? How are they using it? And what does that mean for business? Continue reading →

The number of Youtube followers is not just another vanity metric. Getting more subscribers is the best way to maximize your organic reach on the second-largest site in the multiverse.

And if your purpose is to actually make money on YouTubehitting subscriber milestones is important to access many monetization functions. For example, you must have at least 1,000 subscribers to become a YouTube Partner and begin earning advert revenue. And the more subscribers you have, the better you rise on YouTube’s fancy “benefit level” ladder (think: awards, managers, production aid.).

However, for those of us who are not trying to go viral or become YouTube stars—we could hear you out there, you are saying “I’m just here to help my brand’s digital strategy with long-form video!”—subscribers are still essential. Why?

Because 70% of the one billion hours of video that people watch on YouTube daily is determined by the YouTube algorithm. This means that your capability to reach new eyes improves when you have subscribers who’re bumping up your play counts, watch time, and engagement.

Now let’s take a look at some actual real-world tactics that will not waste your time. Continue reading →

You have put lots of effort and time into your YouTube channel. You have created fascinating content, optimized it for SEO, and shared it across different platforms … now it’s time to understand Youtube analytics to measure your success.

YouTube Analytics could seem daunting at first. Let’s face it, interpreting a bunch of numbers and strange looking graphs could be pretty challenging. Fortunately, to understand YouTube Analytics is pretty simple once you understand your way around.

Continue reading →

With over a billion active users, YouTube isn’t merely a home for funny videos anymore. Video drives a 157 percent increase in natural traffic from search engines. YouTube is a serious marketing platform that gives your brand the chance to promote content in a truly visual and engaging method.

In addition to driving natural traffic to your content, there are also several paid options for promoting your video on YouTube. In this part, we will find out some of the basics of how to run a YouTube advertising campaign. Continue reading →