The most prevalent YouTube video is a 20-minute interview with Idris Elba answering difficult questions while eating spicy wings. When you are familiar with Hot Ones, “The show with hot questions and even hotter wings,” it may not be shocking to know that this video has nearly 4 million views.

That’s right, spicy wings have the capacity to earn millions of views in less than a week on YouTube. How Does YouTube Count Views? What exactly counts as a ‘view’ and what doesn’t? For those who are curious, or in case you are a marketer looking to develop strategy onto a platform with almost 2 billion monthly viewers, YouTube has the answer. Continue reading →




You want to increase subscribers, win leads, and drive sales? A YouTube giveaway could help with all of these goals (and more). Marketing on YouTube is all about building community, and the best YouTube contest is a good way to do this. Not only do they assist viewers to engage and feel connected to your brand. They also inspire likes, comments, and shares—all of which influence your YouTube search rankings.

In this post, we will share key tips for hosting a YouTube contest.  Continue reading →


Most of the discussion about get more views on YouTube concentrates on YouTube SEO, social media promotion, and gaining subscribers. While these contribute to the discovery of your videos, alone they do not unlock the lion’s share of views you stand to gain from YouTube’s recommendation engine (via YouTube’s homepage and “recommended for you” suggestions).

If you wish to get more views on Youtube in the long term, you should know some ways to get more views through Youtube Recommendations. Continue reading →


Lots of video creators, whether pro YouTubers or YouTube brands regard the YouTube algorithm as a complete mystery—a higher power that rules over their view counts, completely out of their control.

They believe there is no understanding of how the YouTube algorithm works. It’s one of the platform’s most carefully guarded secrets, after all.

Except it isn’t. 

In a research paper updated in 2016, a team of Google engineers showed their ideas about how videos might be surfaced through YouTube’s recommendation engine for better user experience.

While it did not get much attention at that time, it has lots of relevance to the YouTube of today since, base on YouTube’s Chief Product Officer, 70% of YouTube views now come through this recommendation engine.

Most of the discussion about getting views on YouTube concentrates on YouTube SEO, social media promotion, and gaining subscribers. While these contribute to the discovery of your videos, alone they do not unlock the lion’s share of views you stand to gain from YouTube’s recommendation engine (via YouTube’s homepage and “recommended for you” suggestions).

If you wish to get more video views in the long term, you should know a few things about how the YouTube algorithm works in 2019. Continue reading →


YouTube is the second most-visited site on the web. It has nearly 2 billion monthly users, watching videos in more than 80 languages. This rising audience makes mastering YouTube a must for any marketer.

However, how do you get began on this booming platform? In this article, we will share 14 simple, actionable YouTube tips for newbies. Continue reading →


Creating quality YouTube videos is difficult enough. Getting people to view your videos is even harder. One method to get people to see your video is to concentrate on grabbing inbound traffic from searches on YouTube and Google. But to get this inbound traffic, you want your videos to achieve a great place in Google and YouTube searches. How do you do that? That is where familiarizing yourself with a prevalent concept comes in handy: YouTube SEO (YouTube search engine optimization).

Let’s go over the top YouTube SEO tactics. Continue reading →


Continue with some Youtube analytic that actually matter…

8. Card Click-Through-Rate

Cards are slide-in panels that encourage people to take the desired action during a video like watching another video, subscribe to a channel or click through to a different site. Each of your cards’ click-through rate tells you which action your viewers prefer to take while watching your videos. This could help you place the most engaging card in each of your videos, potentially boosting your watch time, subscriber development, or site traffic. Continue reading →


Some marketers may have an unhealthy obsession with metrics — they track too many of them. Perhaps we think we could prove any marketing campaign is producing outcomes if there is an eye-catching percentage by its name. However, deep down, everyone knows that some metrics are more revealing than others. There are lots of KPIs that provide minimal insights. Luckily, although, we made this guide that will help you navigate YouTube Analytic and measure the metrics that actually matter. It will save you from drowning in the sea of Youtube analytic that most marketers only have a lifebuoy in, helping you not only stay afloat however swim safely to land.

Read on to learn about the YouTube analytic that actually matter, and the way they will improve your video strategy. Continue reading →