Continue with some Youtube analytic that actually matter…

8. Card Click-Through-Rate

Cards are slide-in panels that encourage people to take the desired action during a video like watching another video, subscribe to a channel or click through to a different site. Each of your cards’ click-through rate tells you which action your viewers prefer to take while watching your videos. This could help you place the most engaging card in each of your videos, potentially boosting your watch time, subscriber development, or site traffic. Continue reading →


Some marketers may have an unhealthy obsession with metrics — they track too many of them. Perhaps we think we could prove any marketing campaign is producing outcomes if there is an eye-catching percentage by its name. However, deep down, everyone knows that some metrics are more revealing than others. There are lots of KPIs that provide minimal insights. Luckily, although, we made this guide that will help you navigate YouTube Analytic and measure the metrics that actually matter. It will save you from drowning in the sea of Youtube analytic that most marketers only have a lifebuoy in, helping you not only stay afloat however swim safely to land.

Read on to learn about the YouTube analytic that actually matter, and the way they will improve your video strategy. Continue reading →


Continue with some methods to get paid on Youtube…

Create sponsored content

You do not have to be on Instagram to be an influencer. The benefit of the #sponcon strategy is that you do not have to offer YouTube a cut of your earnings. You negotiate directly with the brand, and they pay you directly. No wonder it is a prevalent method to get paid on Youtube. Continue reading →


Okay, advert revenue is the most obvious method to get paid on YouTube. However, it isn’t the only method—or, to be honest, the best way.

(Spoiler: the best way to get paid on YouTube is all of the methods.)

YouTube is half the internet: that’s 1.9 billion users logging in every month. However, at the same time, 500 hours of video are published to the site every minute.

So you already know this post isn’t going to be about how simple it’s to purchase a Swiss watch with the advert revenue from your YouTube views. (Although when you have millions of views, you can probably at least rent one. Wait, don’t.)

And now for some step-by-step instructions for earning money on YouTube. Continue reading →


When somebody sends me a very nice YouTube video, I always wish to know who’s behind it. Was it an advert agency? A small or medium business? A B2B tech firm? No matter who it was, if I am impressed, I wish to see more from the content creator.

So once the video is completed, I click on the link to go to their profiles.

And from there, if the brand is actually on top of its game, I will see its Youtube channel art — the horizontal banner displayed across the top of the user’s YouTube channel that, hopefully, shows a combination of great design and brand presence.

But how do they do it? Continue reading →


When you’re reading this post, chances are you already know you need to incorporate more video content into your marketing.

The following 7 solutions could help you make video magic — whether your video is meant for  YouTube or a similar channel where your audience is hungry for content. Click on one of the links under to jump to a selected kind of app, or keep reading to learn about all of them. Continue reading →


Continue with some reasons why nobody views your video content…

5) The title is misleading.

You may know the term “clickbait”: utilizing attractive titles that trick people to click on something, only to take them to content that does not actually have anything to do with the title. That’s an enormous no-no and could result in serious penalties on SEO and certain social media websites. Fb, for instance, announced in May that it would be taking measures to remove clickbait from users’ feeds. Continue reading →


You did it. Finally, you produced and updated your first series of marketing videos. You wrote the scripts, filmed them, edited them, and posted them to an online platform. All that is left to do is sit back, relax, and see the views roll in.

Haha. Funny story, right?

In the past, I created my very first collection of promoting movies, I used to be stumped. Befuddled. Frustrated. Here I had a collection of what I thought were nice examples of visual content material, and yet, nobody was watching them. 

Where did I go wrong?

I wished I understood what I knew now. My absence-of-views problem was one that many marketers seem to face — which is why we determined to make a list of the most common factors that keep viewers away. Read on, and bookmark them for reference if you are formulating your next video content strategy. Continue reading →


Keep in mind how we talked about YouTube is the second largest search engine? While creating engaging content is a must, it isn’t the only factor for success. There are several things you could do to optimize your videos to rank highly on both YouTube and in Google search outcomes.

The first step to becoming a YouTube marketing professional is making and optimizing your video’s metadata. Simply put, metadata provides viewers with information about your video, which includes your video title, description, tags, category, thumbnail, subtitles, and closed captions.

Offering the right info in your video’s metadata ensures that it’s properly indexed by YouTube and appears when people are looking for videos like yours. Be succinct and simple when filling out your metadata — your content might be removed when you attempt to promote it with unrelated keywords. Take a look at the article here to learn more about optimize your Youtube videos for SEO.

Continue reading →


Generally, your YouTube thumbnail just does not cut it. You can have uploaded the most fascinating video on YouTube, however, it may not get the views it deserves when you are relying on an easy freeze-frame to tell viewers what it is about.

Thumbnails, the small, clickable snapshots that viewers see once they seek for videos on YouTube, could be just as necessary as a video’s title. They preview your video and entice viewers to click through.

Making vibrant YouTube thumbnails could also instantly grab people’s attention — the brain is programmed to respond to striking visuals — and this could help you differentiate yourself on a platform clogged with standard thumbnails all screaming for attention. Continue reading →