In July 2023, Mark Zuckerberg introduced Threads, a competitor to Meta’s X. Meta aimed to create a new space for real-time updates and public conversations, building upon Instagram’s foundation. Threads expands Instagram’s strengths into text-based content, offering a positive platform for creative expression. Just like Instagram, you can follow friends and creators who share your interests. While Threads faced criticism for accessibility and design tactics, it gained over 30 million sign-ups within its first 16 hours. This article explores Threads’ successful design choices, areas needing improvement, and potential solutions to keep your Threads stay viral.

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