When you’re short-changing your fans on one platform by sharing content that was optimized for another, they will notice. Seeing a post with a cut-off caption or a weirdly cropped image looks lazy at greatest, and spammy at worst.

The time you save by cross-posting isn’t worth losing your viewers’ respect and attention. After all, if it looks like you don’t care about what you post on your account, why should they?

Here are 7 tips for crafting unique messages for your social media. Continue reading →


Cross-posting is the act of sharing the exact same post across different social media platforms or on the same account multiple times.

Similar to any bad habit, it is tempting: it keeps your accounts active, saves time, and makes it simple to share your content widely. However, the short-term benefits outweigh the long-term drawbacks.

Read on to find out why you need to stop posting the same message, and what you need to do instead. Continue reading →


Your social media bio is your fans’ first impression of you and your model. If something seems off, you face the possibility of driving away potential fans—and clients.

Your social media bio needs to address six key things of information:

  • Who you’re
  • Where you work
  • What you do
  • The topics that interest you
  • Your brand’s tone
  • How somebody could get in touch with you

To be sure you cover your bases, we have created the following easy-to-use templates so you could effortlessly create your own social media bio for Instagram, Twitter, LinkedIn, Pinterest, and Facebook. Continue reading →


Here are 9 social media templates to save you lots of effort and time.

There is one for every stage of your social advertising and marketing journey—from planning and making content, to publishing posts and measuring outcomes.

Fill the social media templates out, customize them, and execute. It’s that easy.

You will see outcomes, too. Continue reading →


What? Improve your social media profiles — in one hour. Really?

Yup.

I get it—you are busy. Or maybe lazy (no judgment).

Either method, you have got posts to review, schedule, and post. Campaigns to declare, release, and handle. Emails to write and reply to. Countless deadlines for this and that.

And… a boss to please so they will feel at ease because ‘you got this’. So your brand shows up just right, for all of your social media profiles.

This guide is for you.

Each tip should take only a few minutes. Altogether, about an hour. Schedule it for this week. You could improve your social media profiles, right?

The clock’s a ticking… what are we waiting for? Continue reading →


Each new year signals a new starting—particularly in terms of your social media strategy. When you try new things on social this year that other brands are not doing, you have a greater chance of surprising your viewers and engaging them.

We have outlined all the major updates and new options for each of the major networks so you could incorporate them into your social marketing strategy for 2019. Continue reading →



A social media marketing strategy is a summary of everything you propose to do and hope to achieve on social media. It guides your actions and lets you know whether you re succeeding or failing. Every post, reply, like, and comment needs to serve a goal.

The more particular your social media marketing strategy is, the more effective the execution can be. Keep it concise. Do not make your plan so lofty and broad that it’s unattainable or unimaginable to measure.

In this post, we’ll stroll you thru an eight-step plan to create a successful social media advertising and marketing plan of your personal. Continue reading →


Tons of people, post hundreds of millions of social media photos. Every. Day.

However, only a few (relatively) inspire you enough to stop and notice rather than scroll on or leave entirely.

Why?

Because too many social media photos are low-quality, unappealing, booooring or just not worth sharing.

But hey, good for you. As a result of there’s no need for any of this.

Not with so many awesome tools available to you.

Building a library of high-res, eye-catching, notable, shareable, and beautiful photos is simple. And low-cost (or free).

Let’s have a look at 16 great ones. Continue reading →