social marketing

Oh, the holidays!

While the weather outside is getting frightful, and we are inside by the fire that’s delightful (or sitting on a beach if we are lucky), most retail brands experience an incredibly high volume of sales at the moment of the year. ‘Tis the season for giving.

However the month of December is a superb chance for brands to increase social ROI, and a holiday campaign is usually the best way to do it.

Here are 4 holiday campaigns from years past to inspire your advertising and marketing plans for the season. Continue reading →

The holiday season is one of the most popular to run a holiday campaign, and it’s simple to know why: purchasing is at an all-time high. Black Friday and Cyber Monday kick things off and all these Christmas and Hanukkah presents won’t purchase themselves. That is not even accounting for the holiday parties and the groceries and the holidays to warmer climes or to reconnect with families or hit the slopes.

These campaigns could be very, very effective. A four-week Christmas sweepstakes marketing campaign won one of our clients 97,000 leads. However the calendar year is full of holidays, and in case you’re in a very competitive market, you could be hesitant to pit your Christmas or New Year’s marketing campaign against those of your rivals.

Before you start to stress, here are some questions to ask yourself before you slot a holiday-themed marketing campaign into your calendar. Continue reading →

Having an awesome name for my online store is essential to your success as an online entrepreneur. Like Marty Neumeier writes in The Brand Gap, “The suitable name could be a brand’s most valuable asset, driving differentiation and speeding acceptance. The wrong name can cost millions… in workarounds and lost revenue over the lifetime of the brand.”

It is incredibly necessary to find the best name for your online store to help it stand out from the crowd. Listed here are a few tips about the way to find that killer name for your online store. Continue reading →

I can’t be the only person who finds promoting on Fb confusing. All of the options make it a very effective promoting platform, however, they also add complexity. One of the things I used to get particularly disappointed is pixels.

Pixels are common across most promoting platforms. They’re used to drop a cookie that will track visitors on your site so you may promote to them later. That is called retargeting. When you advertise to past site visitors, Facebook pixels may also be used to track their behavior once they’re back on your site. Continue reading →

Add social media icons to your website, enterprise cards, and other digital and physical marketing materials to develop your social media following and connect with clients on different channels.

Not to be confused with share buttons or wordmarks, social media icons are shorthand symbols that hyperlink to your company profile on different networks (or, in the case of print materials, simply let people know that your company is on these networks).

Most often, social media icons use the first-letter or symbol logo of the social media firm. Think Facebook F, Twitter bird, or Instagram camera.

Some logos can be found in “containers.” Containers are shapes enclosing the letter or symbol. Very often the icons are colored with the company’s official hues, however, they’re sometimes additionally available in monochrome.

Thanks to their widespread use by companies, most customers expect firms to have icon hyperlinks on their websites and are savvy enough to know where to look for them. Neat and uniform in style, icons are a tidy alternative to annoying “follow me” pop-ups. Continue reading →

The most social media success brands somethinging right, or rather differently. Everybody who succeeds traces their unique path. However, they all have one factor in common—they’re memorable.

The explanations vary. Some have an arresting sense of humor, others give exemplary customer service, while some post impressive content material.

‘Memorable’ means different things to different people. However, a business can’t hope to be at the top of their target audience’s brand recall unless they have created one thing distinct in this space. Sometimes, the winning brands are personable and relatable. They ooze personality. And they don’t shy away from speaking their thoughts.

How does all this come together to create a powerful social presence? Listed below are some observations to get you began. Continue reading →

The average social media user is inundated with a ton of posts daily. Most of those could be from friends and people she follows; the others are from brands vying for her attention. Considering each hyperlink posted to social media enjoys a half-life of around three hours, brands should search constantly for novel methods to promote social media posts to maintain them relevant for longer.

Though social media is a good platform to tell your brand story (which is the best way to market your brand, as people love stories and may relate strongly with them), many brands have really do not why. Social media still is a superb native distribution channel, and if we can master its complexities, we can generate more attention for our content material. We need to maximize the reach of our content material through more clickthroughs, likes, and shares. This can help us gain an edge over our competitors.

Listed below are a few tips to promote social media posts. Continue reading →

Google has been significantly enigmatic about how, or even if, its rankings are influenced by social media. However, the experience of business professionals has been universal—highly engaging content material has much greater SEO value than do less common pages. And that is sensible. Google’s algorithm is designed—and is constantly being tweaked—to search out and rank high-quality, helpful content material for each search question. To do so, it wants a method to measure the value of websites.

Social signals are a useful factor in making that determination as a result of they represent independent assessments of a page’s content material. You’re not going to love a piece of content material on Facebook or share a hyperlink to it when you don’t think it’s valued reading, right? And also you’re not going to spend your work break watching videos that aren’t, at least, amusing. Continue reading →