How to increase social media engagement (2/2)

Continue with some other tips to increase social media engagement…

3. Create and share valuable content

One company that does this very well is Real Simple. They’re a lifestyle magazine that reaches “8 million smart, busy consumers who welcome creative solutions to their everyday challenges.”

Real Simple knows their audience is busy. They’re looking for ways to add balance in their stressful lives. With this information, Real Simple can now address their needs directly on social media. Continue reading →

How to increase social media engagement (1/2)

Businesses tend to treat social media engagement as one of two methods: Soapboxes and dinner parties.

Soapboxes are accounts that make all of it about themselves. Businesses will get on top of it, grab their proverbial megaphone, and begin shouting about their content until they finish and leave. Every once in a while, they will return and repeat the process much to the chagrin of passersby.

Instead, they need to be treating social media engagement like a dinner party—welcoming people in, and encouraging conversation between the host and the guests.

It’s simpler to just use social media as a platform to blast out your content. However, when you begin utilizing it as an avenue to truly engage with your customers, you will be able to leverage any platform to increase leads, brand awareness, or customer support. Engagement is a key social media metric you should track.

Let’s get began. Continue reading →

9 of the Best Professional Bio Examples (2/2)

best professional bio examples

Continue with some other best Professional bio examples to help you attract more audiences…

5. Lena Axelsson

Bio Platform: Industry Website

When all of it comes down to it, your professional bio is no different than any other piece of persuasive copy — no matter where it lives. The common mistake that people usually make is thinking of it as its own beast, separate from other pieces of writing. If you think about it that manner, you are way more more likely to write one thing painfully uninteresting. Continue reading →

9 of the Best Professional Bio Examples (1/2)

best professional bio

The bio is the tool that you could leverage most once you are networking.

Bottom line? People will read your professional bio. Whether they remember it, and whether it makes them really care about you, is a matter of how well you present yourself to your intended audience.

So, what do the best professional bios look like?

Below, we have curated a few of the best real professional bio examples we have ever seen on Twitter, Instagram, Facebook, LinkedIn, and the various sites where you may describe yourself.

Check them out, and utilize them as inspiration when crafting your own. Continue reading →

How to Write a Professional Bio on Social Media

Is your professional bio as great as it could be?

Writing a bio that is readable — even conversational — is actually a really great factor. This means dropping that traditional format of listing your accomplishments like a robot and cramming as much professional-sounding jargon in there as you could. Here are some steps to help you write a professional bio. Continue reading →

19 Social Media Podcasts That Makes You a Better Marketer

Social media podcast

Need to up your social media skills but unsure how to begin? Don’t fear: these 19 social media podcasts have got you covered.

Podcasts provide an effective way to brush up on the latest digital trends on the go. You could tune in while commuting, doing the dishes, or working out. Plus, they’ve been shown to boost learning and critical thinking!

In this article, we will share some of our favorite social media podcasts for digital marketers. Each of these shows is full of tips, methods, and advice for upping your social game. Continue reading →

Social Media Customer Service: Everything You Need to Do it Well (2/2)

Continue with some other ideas to make Social media customer service work…

5. Develop your idea of what customer service could be

Think broadly about what qualifies as a social media customer service problem.

For instance, a Warby Parker customer tweeted three different glasses looks he was considering. He used the #warbyhometryon hashtag however did not embody the brand’s social handles. Continue reading →

Employee Advocacy on Social Media: What is it and How to Do it Right (2/2)

Employee Advocacy

Continue with Employee advocacy best practices and examples…

Set goals and KPIs for your employee advocacy program

Employees might already be posting about work on their social media feeds. However, without an organized system and clearly defined targets, you have no method of tracking outcomes.

The more clearly you define your goals, the simpler it’ll be for your employees to help. In case your purpose is to improve awareness, encourage employees to post about the brand generally. When you are launching a new product, make shareable content employees could be proud of. Continue reading →

Employee Advocacy on Social Media: What is it and How to Do it Right (1/2)

Employee Advocacy on Social Media

When somebody advocates for your brand or business, they extend the reach of your message by sharing it with their network. With employee advocacy on social media program, employees are the ones doing the advocating.

What’s employee advocacy on social media?

Employee advocacy is the promotion of an organization by its workforce. This can mean that employees share info about particular products or campaigns. Or, it could mean that employees share the company culture online. This could help increase brand reputation and make recruitment simpler. Continue reading →

How to Write a Social Media Policy for Your Company

social media policy

A social media policy is an important tool for any organization that uses social media.

Actually, it’s a vital tool even if your organization does not use social media. Because your employees nearly certainly do: 72% of Americans utilize at least one social media platform. Yet 63% of Americans say their employer has no social media policy.

A social media policy is not only a set of rules. It guides, advises and inspires in best and worst-case scenarios.

Not sure where to begin? Read on. Continue reading →