Continue with another social media content ideas and examples for brands…

10. GIFs

GIFs, or easy moving photos, are a prevalent social media content method of communicating on social media. They could be a fun method to make a post stand out or to share a joke with lighthearted content. You could use well-selected GIFs to take part in ongoing cultural conversations, trending topics, and pop culture moments. Continue reading →

It could be difficult to find fresh social media content ideas when you need to post something daily on multiple platforms.

But quality, fresh content that gains users’ attraction and keeps them informed is vital. People will be interested in seeing what you post next, which makes them more likely to interact with your posts—and maybe even become a customer.

With this cheatsheet of solid social media content ideas for each of the major social platforms, you will be ahead of the curve. And you will never find yourself staring at a blank content calendar again. Continue reading →

Are you the owner of a small (but mighty) business?

With a load of spare time to execute a complicated social media strategy? Just like the not-so-small businesses do?

Do I ask dumb questions?

I have been told that before, so get in line.

However, I am also here to help you with an absolute-bare-minimum social media plan.

So you could go from feeling overwhelmed, dumb and numb to sharp, focused and ‘I got this’.

You are such a wise business owner. Now, use your business savvy to make a social strategy to attract more leads, have more conversations, and win more sales. Continue reading →

Continue with some other tips to increase social media engagement…

3. Create and share valuable content

One company that does this very well is Real Simple. They’re a lifestyle magazine that reaches “8 million smart, busy consumers who welcome creative solutions to their everyday challenges.”

Real Simple knows their audience is busy. They’re looking for ways to add balance in their stressful lives. With this information, Real Simple can now address their needs directly on social media. Continue reading →

Businesses tend to treat social media engagement as one of two methods: Soapboxes and dinner parties.

Soapboxes are accounts that make all of it about themselves. Businesses will get on top of it, grab their proverbial megaphone, and begin shouting about their content until they finish and leave. Every once in a while, they will return and repeat the process much to the chagrin of passersby.

Instead, they need to be treating social media engagement like a dinner party—welcoming people in, and encouraging conversation between the host and the guests.

It’s simpler to just use social media as a platform to blast out your content. However, when you begin utilizing it as an avenue to truly engage with your customers, you will be able to leverage any platform to increase leads, brand awareness, or customer support. Engagement is a key social media metric you should track.

Let’s get began. Continue reading →