Soon after you make your first sale, you’re guaranteed to have a buyer with a question or an issue they need help solving. The tricky part is deciding where you’ll meet your clients and the way you’ll support them if you get there. When beginning out, some support channels for your business are manageable without the need for additional tools or process. Arrange an email address. Reserve an enterprise phone number. Create social media accounts. Now, you can now accept incoming messages through email, phone, and social without including any tools to your repertoire.
But your incoming customer support workload will eventually develop, and your team could develop with it. At that point, you’ll need a deliberate strategy, and a more potent set of tools, to make sure you maintain your support standards high and your response times reasonably low. Let’s run via the most common support channels for your business, tips for getting began on them, and the tools to consider using to make it simpler to handle along the way. Continue reading →