Soon after you make your first sale, you’re guaranteed to have a buyer with a question or an issue they need help solving. The tricky part is deciding where you’ll meet your clients and the way you’ll support them if you get there. When beginning out, some support channels for your business are manageable without the need for additional tools or process. Arrange an email address. Reserve an enterprise phone number. Create social media accounts. Now, you can now accept incoming messages through email, phone, and social without including any tools to your repertoire.

But your incoming customer support workload will eventually develop, and your team could develop with it. At that point, you’ll need a deliberate strategy, and a more potent set of tools, to make sure you maintain your support standards high and your response times reasonably low. Let’s run via the most common support channels for your business, tips for getting began on them, and the tools to consider using to make it simpler to handle along the way. Continue reading →


Whether it’s social media, SEO or content marketing, you’ve obtained lots of choices when it comes to marketing your business online. However, when it comes time to have a sales conversation and drive conversions, there’s a channel that continues to outperform the rest: good old-fashioned email marketing.

According to current research and surveys:

  • Email has an ROI of around 4,300% (based on the Direct Marketing Association)
  • 80% of people say they obtain marketing messages alongside their private emails every day.
  • 70% of people make use of coupons or discounts they find out about from email.
  • 60% of people say that receiving particular offers is the top reason they subscribe to an email listing from an enterprise.

In different words, in case your e-commerce enterprise hasn’t taken the time to adopt email marketing, then you’re leaving cash on the table.

And if these stats do not convince you, listed here are some other factors that may motivate you to begin building your email marketing list right now. Continue reading →


Oh, the holidays!

While the weather outside is getting frightful, and we are inside by the fire that’s delightful (or sitting on a beach if we are lucky), most retail brands experience an incredibly high volume of sales at the moment of the year. ‘Tis the season for giving.

However the month of December is a superb chance for brands to increase social ROI, and a holiday campaign is usually the best way to do it.

Here are 4 holiday campaigns from years past to inspire your advertising and marketing plans for the season. Continue reading →


The holiday season is one of the most popular to run a holiday campaign, and it’s simple to know why: purchasing is at an all-time high. Black Friday and Cyber Monday kick things off and all these Christmas and Hanukkah presents won’t purchase themselves. That is not even accounting for the holiday parties and the groceries and the holidays to warmer climes or to reconnect with families or hit the slopes.

These campaigns could be very, very effective. A four-week Christmas sweepstakes marketing campaign won one of our clients 97,000 leads. However the calendar year is full of holidays, and in case you’re in a very competitive market, you could be hesitant to pit your Christmas or New Year’s marketing campaign against those of your rivals.

Before you start to stress, here are some questions to ask yourself before you slot a holiday-themed marketing campaign into your calendar. Continue reading →


It’s December, your social media holiday marketing campaigns have to begin now. As with all issues in social media, you want a stable plan to make it work. Virality, new followers, elevated model publicity, and money registers ringing like church bells don’t occur accidentally.

A strong social media holiday marketing campaign plan is necessary, and I’m going to take you through a couple of ideas you’ll want. There can even be some actual examples pulled straight from different companies on social media!

Continue reading →



Having an awesome name for my online store is essential to your success as an online entrepreneur. Like Marty Neumeier writes in The Brand Gap, “The suitable name could be a brand’s most valuable asset, driving differentiation and speeding acceptance. The wrong name can cost millions… in workarounds and lost revenue over the lifetime of the brand.”

It is incredibly necessary to find the best name for your online store to help it stand out from the crowd. Listed here are a few tips about the way to find that killer name for your online store. Continue reading →


I can’t be the only person who finds promoting on Fb confusing. All of the options make it a very effective promoting platform, however, they also add complexity. One of the things I used to get particularly disappointed is pixels.

Pixels are common across most promoting platforms. They’re used to drop a cookie that will track visitors on your site so you may promote to them later. That is called retargeting. When you advertise to past site visitors, Facebook pixels may also be used to track their behavior once they’re back on your site. Continue reading →


Add social media icons to your website, enterprise cards, and other digital and physical marketing materials to develop your social media following and connect with clients on different channels.

Not to be confused with share buttons or wordmarks, social media icons are shorthand symbols that hyperlink to your company profile on different networks (or, in the case of print materials, simply let people know that your company is on these networks).

Most often, social media icons use the first-letter or symbol logo of the social media firm. Think Facebook F, Twitter bird, or Instagram camera.

Some logos can be found in “containers.” Containers are shapes enclosing the letter or symbol. Very often the icons are colored with the company’s official hues, however, they’re sometimes additionally available in monochrome.

Thanks to their widespread use by companies, most customers expect firms to have icon hyperlinks on their websites and are savvy enough to know where to look for them. Neat and uniform in style, icons are a tidy alternative to annoying “follow me” pop-ups. Continue reading →


The most social media success brands somethinging right, or rather differently. Everybody who succeeds traces their unique path. However, they all have one factor in common—they’re memorable.

The explanations vary. Some have an arresting sense of humor, others give exemplary customer service, while some post impressive content material.

‘Memorable’ means different things to different people. However, a business can’t hope to be at the top of their target audience’s brand recall unless they have created one thing distinct in this space. Sometimes, the winning brands are personable and relatable. They ooze personality. And they don’t shy away from speaking their thoughts.

How does all this come together to create a powerful social presence? Listed below are some observations to get you began. Continue reading →