Continue with Employee advocacy best practices and examples…

Set goals and KPIs for your employee advocacy program

Employees might already be posting about work on their social media feeds. However, without an organized system and clearly defined targets, you have no method of tracking outcomes.

The more clearly you define your goals, the simpler it’ll be for your employees to help. In case your purpose is to improve awareness, encourage employees to post about the brand generally. When you are launching a new product, make shareable content employees could be proud of. Continue reading →


When somebody advocates for your brand or business, they extend the reach of your message by sharing it with their network. With employee advocacy on social media program, employees are the ones doing the advocating.

What’s employee advocacy on social media?

Employee advocacy is the promotion of an organization by its workforce. This can mean that employees share info about particular products or campaigns. Or, it could mean that employees share the company culture online. This could help increase brand reputation and make recruitment simpler. Continue reading →


A social media policy is an important tool for any organization that uses social media.

Actually, it’s a vital tool even if your organization does not use social media. Because your employees nearly certainly do: 72% of Americans utilize at least one social media platform. Yet 63% of Americans say their employer has no social media policy.

A social media policy is not only a set of rules. It guides, advises and inspires in best and worst-case scenarios.

Not sure where to begin? Read on. Continue reading →



For marketers, it’s essential to know apparent shifts in social behavior. After all, when you base your marketing strategy on incorrect assumptions, you will have a hard time meeting your goals. Unluckily, the headlines do not always get it right in terms of analyzing social trends.

Enter Simon Kemp. The founder of marketing technique consultancy Kepios examines the activity behind the headlines. He shares that information in reports produced in collaboration with Hootsuite and We Are Social.

Recently, Kemp shared highlights from his Q2 Digital Statshot at The Next Web’s TNW2019 conference in Amsterdam. Here are 3 ripped-from-the-headlines social trends that Kemp mentions are being reported all wrong. Continue reading →



When you’re short-changing your fans on one platform by sharing content that was optimized for another, they will notice. Seeing a post with a cut-off caption or a weirdly cropped image looks lazy at greatest, and spammy at worst.

The time you save by cross-posting isn’t worth losing your viewers’ respect and attention. After all, if it looks like you don’t care about what you post on your account, why should they?

Here are 7 tips for crafting unique messages for your social media. Continue reading →


Cross-posting is the act of sharing the exact same post across different social media platforms or on the same account multiple times.

Similar to any bad habit, it is tempting: it keeps your accounts active, saves time, and makes it simple to share your content widely. However, the short-term benefits outweigh the long-term drawbacks.

Read on to find out why you need to stop posting the same message, and what you need to do instead. Continue reading →


Your social media bio is your fans’ first impression of you and your model. If something seems off, you face the possibility of driving away potential fans—and clients.

Your social media bio needs to address six key things of information:

  • Who you’re
  • Where you work
  • What you do
  • The topics that interest you
  • Your brand’s tone
  • How somebody could get in touch with you

To be sure you cover your bases, we have created the following easy-to-use templates so you could effortlessly create your own social media bio for Instagram, Twitter, LinkedIn, Pinterest, and Facebook. Continue reading →


Here are 9 social media templates to save you lots of effort and time.

There is one for every stage of your social advertising and marketing journey—from planning and making content, to publishing posts and measuring outcomes.

Fill the social media templates out, customize them, and execute. It’s that easy.

You will see outcomes, too. Continue reading →