Social Marketing

Continue with some other best Professional bio examples to help you attract more audiences…

5. Lena Axelsson

Bio Platform: Industry Website

When all of it comes down to it, your professional bio is no different than any other piece of persuasive copy — no matter where it lives. The common mistake that people usually make is thinking of it as its own beast, separate from other pieces of writing. If you think about it that manner, you are way more more likely to write one thing painfully uninteresting. Continue reading →

The bio is the tool that you could leverage most once you are networking.

Bottom line? People will read your professional bio. Whether they remember it, and whether it makes them really care about you, is a matter of how well you present yourself to your intended audience.

So, what do the best professional bios look like?

Below, we have curated a few of the best real professional bio examples we have ever seen on Twitter, Instagram, Facebook, LinkedIn, and the various sites where you may describe yourself.

Check them out, and utilize them as inspiration when crafting your own. Continue reading →

Is your professional bio as great as it could be?

Writing a bio that is readable — even conversational — is actually a really great factor. This means dropping that traditional format of listing your accomplishments like a robot and cramming as much professional-sounding jargon in there as you could. Here are some steps to help you write a professional bio. Continue reading →

Need to up your social media skills but unsure how to begin? Don’t fear: these 19 social media podcasts have got you covered.

Podcasts provide an effective way to brush up on the latest digital trends on the go. You could tune in while commuting, doing the dishes, or working out. Plus, they’ve been shown to boost learning and critical thinking!

In this article, we will share some of our favorite social media podcasts for digital marketers. Each of these shows is full of tips, methods, and advice for upping your social game. Continue reading →

Continue with some other ideas to make Social media customer service work…

5. Develop your idea of what customer service could be

Think broadly about what qualifies as a social media customer service problem.

For instance, a Warby Parker customer tweeted three different glasses looks he was considering. He used the #warbyhometryon hashtag however did not embody the brand’s social handles. Continue reading →

Continue with Employee advocacy best practices and examples…

Set goals and KPIs for your employee advocacy program

Employees might already be posting about work on their social media feeds. However, without an organized system and clearly defined targets, you have no method of tracking outcomes.

The more clearly you define your goals, the simpler it’ll be for your employees to help. In case your purpose is to improve awareness, encourage employees to post about the brand generally. When you are launching a new product, make shareable content employees could be proud of. Continue reading →

When somebody advocates for your brand or business, they extend the reach of your message by sharing it with their network. With employee advocacy on social media program, employees are the ones doing the advocating.

What’s employee advocacy on social media?

Employee advocacy is the promotion of an organization by its workforce. This can mean that employees share info about particular products or campaigns. Or, it could mean that employees share the company culture online. This could help increase brand reputation and make recruitment simpler. Continue reading →

A social media policy is an important tool for any organization that uses social media.

Actually, it’s a vital tool even if your organization does not use social media. Because your employees nearly certainly do: 72% of Americans utilize at least one social media platform. Yet 63% of Americans say their employer has no social media policy.

A social media policy is not only a set of rules. It guides, advises and inspires in best and worst-case scenarios.

Not sure where to begin? Read on. Continue reading →

So much to do on social media, so little time. And so many methods to do it, too. Some right, some not-so-right.

However do not worry, we have got you covered with the next must-follow social media best practices. Continue reading →

For marketers, it’s essential to know apparent shifts in social behavior. After all, when you base your marketing strategy on incorrect assumptions, you will have a hard time meeting your goals. Unluckily, the headlines do not always get it right in terms of analyzing social trends.

Enter Simon Kemp. The founder of marketing technique consultancy Kepios examines the activity behind the headlines. He shares that information in reports produced in collaboration with Hootsuite and We Are Social.

Recently, Kemp shared highlights from his Q2 Digital Statshot at The Next Web’s TNW2019 conference in Amsterdam. Here are 3 ripped-from-the-headlines social trends that Kemp mentions are being reported all wrong. Continue reading →