Whichever social media platforms your brand uses as a part of its social media strategy, realizing how to use hashtags will assist increase your brand’s social media engagement.

However, in case you’re sticking with #ThrowbackThursday posts on Twitter, uncertain of how else to make use of hashtags, stay right here. Your brand can do much more.

This post breaks down the fundamentals of successfully utilizing hashtags on social media and why you need to use them. Continue reading →


It’s well-known that photos click on social media. And so they’re also what we click on. Normally, posts with visuals get more views, likes, and shares than posts that don’t.

However, sourcing photos for social media isn’t straightforward all the time. The legalese found in image copyright policies can be intimidating. From Attribution-Noncommercial-No Derivative Works licenses to “fair use,” there’s lots to unpack.

Continue reading →



Attempting to resolve where to concentrate your social media advert spend in 2020? We’ve collected the most recent social media advertising statistics—platform by precious platform—to get you began.

Social media adverts aren’t just for consultants and consultants anymore, and almost no one is getting by on organic alone. Use these stats to get caught up on the state of paid social: it’s your first step in direction of better viewer targeting and bumping up that ROI.

Let’s dive in. Continue reading →


Let’s take a look at this situation when we are all sitting around a table with our colleagues and staring at a content calendar for next month. We all feel shocked because the calendar is blank somehow. You may think “Will the internet never cease?”

After a few minutes of silence, someone of your co-workers finally asks:” So…anyone have any ideas?”

This is such a scary moment for people who feel obligated to fill all silences with their mindless chatter. We believe that it is a nightmare for you as well. A blank content calendar not only highlights the wildly swift pace of time but also make a panic at the thought of workload for the next month.

However, that only happens in the case you’re doing it wrong. Brainstorms will be so much fun and productive events once you get the right strategies.

Here in these articles, we mention several methods to help you start your social media brainstorm effectively. Let’s try these and see what will happen! Continue reading →



If you want to succeed on social media in 2020, you should follow the latest real-world data and top 5 social media trends to create your own strategy.

That’s why we made a series of interviews with more than 3,000 marketers toward the end of 2019. We also discussed with dozens of industry specialists. This gave us multiple points of view on the trends that most affect social media in the year ahead.

Finally, we pored via the most recent data from respected research organizations, like:

  • Deloitte
  • Edelman
  • eMarketer
  • Gartner
  • GlobalWebIndex
  • The CMO Survey

As we carefully selected through this huge mountain of information, five key tendencies emerged that we predict will form the social media space in 2020 and beyond.

Here’s our insider look at what is essential to know for the year ahead.

Continue reading →



Social media lead generation is a part of the marketing strategy—whether you know it or not. For marketers ready to go beyond brand awareness and interaction, a great next step is to get more social media lead generation.

Get more leads on social media will assist you to discover people excited about your business. Moreover, these leads will assist you to keep in touch with potential customers—whether it’s to make a particular offer or share information.

This post is for anybody seeking to take their social media marketing up a notch. When you are social media leads beginner, treat this one as a primer. For everybody else, this post gives a refresher and several up-to-date tactics on how to earn more quality leads.

Actually, in terms of growing lead quality, most marketers agree that social media marketing is the way to go. Continue reading →