Do you know how to use hashtags? How about how not to use hashtags? Read on for all of the DOs and DON’Ts before you get began. Continue reading →
In this step-by-step guide, we’re sharing everything you should know to launch a new product on social media — from setting your objectives and growing a strong creative idea, to constructing a content plan that generates buzz and drives conversions. Continue reading →
Recent estimates present influencer marketing set to become a $15 billion dollar industry by 2022, based on Business Insider. It ought to come as no surprise, then, that 63% of marketers plan to extend their influencer marketing budgets in 2021. As the popularity, demand, and marketing spend enhance for influencer marketing. It is essential to pay attention to those influencer marketing trends and advert on the right things. Continue reading →
Weighing the options between organic vs paid social media? We’ll prevent some legwork: you’re in all probability going to want to do a bit of both.
Paid and organic social are different beasts best harnessed for various objectives. However, for a holistic method that balances awareness with conversion, it pays off to know the professionals and cons of each.
In case you’re new to paid social, 2020 is a fascinating time to get began. Confinement throughout the pandemic has people using social media more all over the world. However, at the same time, the advert spend isn’t keeping up. The major social networks are reporting some ups and downs of their revenues as many brands pause their promoting, either to save money during an economic downturn or to take a moral stance against hate speech.
It’s a complicated time, however, the silver lining is that there’s evidence advert prices are trending decrease. For example, Facebook’s CPC went down from 11 cents to 9 between January and March alone.