Social media is a strong tool to connect your business or brand with your audience. However, posting without knowing who your audience is or what kind of content they want is like driving in the dark without headlights—unnecessary and downright dangerous.
Fortunately, Facebook has a strong and free analytics tool—Facebook Insights—that permits you to easily measure the performance of your business’s page. Insights tracks likes, page views, reach, and more. It doesn’t matter what your purposes are on Facebook— building brand awareness, communicating with clients, or gaining followers to take an action—Facebook insights will help you understand who your most engaged audience is and the way they are interacting with your page. Continue reading →