Social media is a strong tool to connect your business or brand with your audience. However, posting without knowing who your audience is or what kind of content they want is like driving in the dark without headlights—unnecessary and downright dangerous.

Fortunately, Facebook has a strong and free analytics tool—Facebook Insights—that permits you to easily measure the performance of your business’s page. Insights tracks likes, page views, reach, and more. It doesn’t matter what your purposes are on Facebook— building brand awareness, communicating with clients, or gaining followers to take an action—Facebook insights will help you understand who your most engaged audience is and the way they are interacting with your page. Continue reading →


It’s simple to get confused with Facebook advertising. From behavioral focusing on pixel tracking, Facebook provides a bewildering number of targeting options, advertising greatest practices, and advert formats.

In this article, you will learn the 5 elements of the perfect Facebook ad. I will walk you through each step. These lessons are based on things we have learned at Hootsuite running paid social advertising campaigns. Continue reading →




There is a reason Facebook is the top platform for both B2C and B2B companies: Facebook adverts work. Perhaps a little too well.

Despite recent scandals, Facebook remains the world’s biggest social media platform. More than one billion people log on to Facebook every day.

Facebook adverts remain one of the most necessary parts of any social media marketing strategy. However, between formats, specifications, placements, goals, and calls-to-action, there’s a lot to figure out.

This guide will cover the important thing differences and advantages of the top Facebook advert types.

Read on to determine which adverts will greatest help you accomplish your enterprise targets and maximize ROI. Let’s find out 11 Facebook advert types you should know in 2019 Continue reading →



Psst. It’s time we let you in on a bit secret. Facebook Groups are gaining in popularity, and not simply among users. Changes made this year to the almighty news feed algorithm have given priority to groups over pages, prompting brands to shift their technique to include groups.

Groups are hubs of engagement. More than 1.4 billion of Facebook’s 2.2 billion monthly active users check groups each month. However, only 200 million users are in what Facebook founder Mark Zuckerberg calls “meaningful groups.” In the near future, Zuckerberg expects that number to rise to 1 billion.

Many of those “meaningful groups” are secret groups. Hidden from cyber trolls, spammers and contrarians, secret groups provide members with an area for like-minded individuals to seek advice, share opinions, and set up. Because secret groups provide more privacy, members are sometimes more candid and more active.

Here’s the scoop on everything you should find out about Facebook’s secret groups. Continue reading →



Here’s the most impressive Facebook statistics out there: 2.23 billion people use the platform every month.

It’s a safe bet that your followers are utilizing Facebook—and that your opponents are utilizing it too.

However, things get complicated when it comes to staying on top of the trends (not to mention algorithm changes). Be sure your Facebook strategy is as effective as it should be.

These 2019 Facebook statistics for the enterprise will let you know what’s normal, and what’s next. Continue reading →


The holiday season could be one of the most profitable occasions of a year for companies. People have their wallets open and they’re ready to purchase thanks to a mix of end-of-year bonuses, the generous gift-giving spirit, and a few of the greatest sales of the year.

For companies, it’s a time of profit, but also competitors because everybody knows this is a time when customers are ready to spend.

You could give yourself a competitive benefit with suitable social media marketing campaigns, particularly when it comes to Facebook advertising. In this post, we’ll go over six tips to create Holiday Facebook Adverts that Convert, setting you apart from the competitors. Continue reading →