Facebook

Facebook advert sizes change over a Radio City Rockette changes costume.

From introducing new advert formats to constantly updating the dimensions and specs of existing pictures and videos, Fb likes to keep digital marketers on our toes—and with great reason.

One out of every five digital advert dollars is spent on Fb. The platform’s roughly 2 billion monthly users spend an average of 53 minutes a day on the site—more than Snapchat (33 minutes) and Instagram (32 minutes).

If you wish to reach eyeballs online, Facebook is the place to do it. Meaning they are always going to figure out the best way for your adverts to draw in customers.

With all of the changes though, how are you supposed to design eye-catching adverts that will woo customers?

Well, now you could, with this helpful cheat sheet! Continue reading →

With all this background, what could brands do to ensure their Fb strategy is aligned with the priorities of Facebook algorithm?

1. Start conversations that get user talking to each other

Pursuant to Fb, one of the algorithm’s key ranking signals is whether a user has previously interacted with your Page. And while nobody is going to engage with your brand Page as they would with their friends’ pages, these likes and shares go a long way towards growing your reach on future posts. Continue reading →

Congratulations to us on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm.

As of late 2019, the average reach for Fb posts was down by 2.2%, which means the brands can reasonably expect their posts to be seen by about 5.5% of their Page’s fans. Big brands with large follower counts could expect even lower averages.

Actually, The Fb algorithm is not the only thing that impacts reach—there are many others at play such as Facebook’s continued growth—however, it is definitely one of the most vital factors. This means marketers who do not keep up to date might have a tougher time getting their content in front of their audience’s eyeballs. Continue reading →

Continue with some other Facebook trends in 2020…

5. AR and VR-driven advert formats

Facebook sees the digital advert space shifting further away from a static content model. Instead, the popularity of dynamic formats, like Stories, will continue to develop in importance for advertisers. Continue reading →

It’s the first year of a new decade, 2020 is absolutely to be a big year for Facebook trends.

With the U.S. election in full swing, Facebook will continue to face public scrutiny in terms of political adverts. There will be more face-offs with regulators in terms of data privacy, too.

However, Fb has its own plans to shake things up as well. In 2020, Facebook plans to launch a 5th redesign of the platform, FB5. Libra, its cryptocurrency is due out in June. Innovation on the virtual and augmented reality front purpose to keep adverts fascinating, too.

Without further ado, these are the top Facebook trends in 2020 we are watching now. Continue reading →

Continue with some last methods to gain more Facebook likes for your business…

5. Engage consistently and at the right times

Post consistently

Facebook itself notes that “being consistent in the quality and kinds of posts you make could help people know what types of messages to expect from you and how they tie into your business.” Make a content calendar and schedule posts in advance to assist keep your Facebook content organized and consistent. Continue reading →

Continue with some methods to get more Facebook Likes…

3. Make your Facebook Page easy to find

It is a easy concept that deserves repeating: people cannot like your Facebook Page if they cannot find it. Here are some issues you could do to grow your visibility. Continue reading →

How many Facebook Likes does your business Page have? When you are immersed in social media marketing, you probably know this number off the top of your head.

With over two billion users, Fb offers an enormous potential audience for your business. But with over 60 million active Fb business Pages on the network, there is also lots of competition for those all-important Likes.

There is no getting around it: getting more Likes is a critical part of your Facebook marketing strategy. However, you cannot get so concentrated on Likes that you lose sight of what Fb is all about.

Gain more Likes requires you to share content that’s actually likable—and engage in ways that make your brand likable, too. You will not find any underhanded gimmicks in this post. It is about getting more likes by being a great Fb citizen and working to make content that has real value for an audience that’ll provide plenty of value for your brand in return. Continue reading →