More American adults use Facebook than any other social media platform. However, the larger Facebook gets—nearly 2.3 billion active users monthly, as of 2019—the more brands struggle to earn attention.
As engagement drops and the number of posts rise, marketers need related, interactive content that rises above the noise. Like, for instance, a Facebook contest.
Running a contest is an inexpensive—and sometimes even simple—method to achieve measurable outcomes for your Facebook marketing goals. We have gathered some nice Fb contest examples to encourage you.
That said, there are also lots of methods—from obnoxious to outright illegal—that Facebook contests shouldn’t be run.
Here we layout plan and execute a Facebook contest that will thrill your audience and your analytics both. Continue reading →