Facebook Marketplace is an online shopping channel. It’s a place for Facebook users to buy and sell from each other locally.

As of May 2018, Marketplace is used in more than 70 different countries by more than 800 million people each month.

So, how to use Facebook Marketplace for your business?

Whether listing merchandise or running adverts, there are lots of opportunities for companies to benefit from the Facebook Marketplace channel. Continue reading →

Facebook Marketplace was introduced in 2016 as a place for people to purchase and sell within their communities. Think Craigslist, but with Messenger.

However, plans to incorporate more brands into the platform mean that huge changes are underway. In June 2018, Facebook announced the option for companies to place adverts in Marketplace. And soon Facebook will add more B2C options to the C2C platform.

In other words, think Amazon with a hyper-targeting algorithm.

So, how does Facebook Marketplace work exactly? And what could companies do to prepare? Read on to learn which functions are available at present. Continue reading →

Getting verified on Facebook is an effective way to establish brand credibility online. Both big brands and local companies could be verified on the platform. The blue or gray verified badge lets your audience know you are authentic and helps your page show up higher in search outcomes so potential customers could simply find your business.

In this article, you will learn:

  • Which Facebook verification badge is right for your enterprise
  • Greatest practices that will make sure your enterprise gets verified
  • How to apply for a verified badge

Continue reading →

Continue with some steps to use Facebook Business Manager…

Step 5: Connect your business partners or advert agency

This may not apply to you when you are just getting began with Fb advertising, however, you could always come back to this step later.

1. From your Facebook Business Manager dashboard, click on the gear icon (Business settings) on the top right.

2. Click on the People and Assets tab.

3. Choose your Fb page or advert account, then click on Partners in the left column. Continue reading →

As the network itself puts it, Facebook Business Manager permits you to “handle advert accounts, Pages, and the people who work on them—all in one place.”

It’s a one-stop shop for all your Facebook marketing and advertising activities, with managed multi-user access to further resources like your Instagram account and product catalogs.

It’s also a central place to track your efforts, with detailed reports and visualization that present you how your adverts are performing.

When you have been putting off setting up Facebook Business Manager since you were not quite sure the way it works, we have got great news. In just seven simple steps, this tutorial will show you how to do everything from setting up your account to placing your first advert. Let’s dive in! Continue reading →

You know by now that you want a Facebook Business Page. You have seen the statistics. You understand that Facebook’s more than 2 billion monthly active users make it an impossible platform for any business to disregard.

The fact is being on Facebook makes it simpler for people to find and interact with your brand online.

So, let’s dive into how to create a Facebook Business Page. Follow these steps below and you will have your Page up and running by end of the day. Continue reading →

Social media is a strong tool to connect your business or brand with your audience. However, posting without knowing who your audience is or what kind of content they want is like driving in the dark without headlights—unnecessary and downright dangerous.

Fortunately, Facebook has a strong and free analytics tool—Facebook Insights—that permits you to easily measure the performance of your business’s page. Insights tracks likes, page views, reach, and more. It doesn’t matter what your purposes are on Facebook— building brand awareness, communicating with clients, or gaining followers to take an action—Facebook insights will help you understand who your most engaged audience is and the way they are interacting with your page. Continue reading →

It’s simple to get confused with Facebook advertising. From behavioral focusing on pixel tracking, Facebook provides a bewildering number of targeting options, advertising greatest practices, and advert formats.

In this article, you will learn the 5 elements of the perfect Facebook ad. I will walk you through each step. These lessons are based on things we have learned at Hootsuite running paid social advertising campaigns. Continue reading →