More American adults use Facebook than any other social media platform. However, the larger Facebook gets—nearly 2.3 billion active users monthly, as of 2019—the more brands struggle to earn attention.

As engagement drops and the number of posts rise, marketers need related, interactive content that rises above the noise. Like, for instance, a Facebook contest.

Running a contest is an inexpensive—and sometimes even simple—method to achieve measurable outcomes for your Facebook marketing goals. We have gathered some nice Fb contest examples to encourage you.

That said, there are also lots of methods—from obnoxious to outright illegal—that Facebook contests shouldn’t be run.

Here we layout plan and execute a Facebook contest that will thrill your audience and your analytics both. Continue reading →

Before knowing how to run a Facebook contest, you need to know about Facebook contest rules. Facebook’s contest rules change frequently, so it pays to stay up-to-date.

For example, Facebook used to require that contests be run on third-party apps, however, now you could run contests directly on the platform. Utilizing, say, a regular post from your business Page.

As well, Fb no longer permits certain prevalent kinds of contests. (By “popular” we mean “overused and spammy”—more details on these in a moment.)

Fb’s most recent updated contest rules break down into three major parts. Continue reading →

The changes Facebook made to its News Feed algorithm earlier this year imply that social media marketers should up their advert game on the platform. The same holds really true for social media groups with small budgets who have likely seen organic reach figures declining.

One of the most necessary metrics social marketers track on Fb are conversion rates. Sometimes, conversion refers to the degree at which a user converts from being a browser to a purchaser.

For many marketers, Facebook Ad conversions are a top priority. A great conversion fee is one of the greatest measures of success and is vital to delivering a strong ROI.

Facebook Ad Conversions aren’t only about driving purchases. They’re additionally about driving actions. Maybe the purpose of a marketing campaign is to increase newsletter subscriptions or for shoppers to add goods to a wish list. All of those actions could be considered conversion events.

Fb ranks as the number one social media website for driving conversions, which makes creating efficient Fb adverts all of the more vital.

Follow these 11 tips to convert your next Fb campaign into a success. Continue reading →

With 1.47 billion daily active users, Facebook gives an enormous potential audience for advertisers. So big, in fact, that it’s necessary to laser-target your adverts to be sure you reach the Fb users who’re most likely to be excited by your business. This permits you to reduce your advert spend and maximize ROI.

Facebook Custom Audiences provide a few of the best targeting available. They’re highly defined groups of people that already have a relationship with your business, like past customers, people who have visited your site, or people who have installed your app.

Even better, Custom Audiences can be utilized to make lookalike audiences—new potential followers, fans, and customers who share key characteristics with your existing customers and followers. Continue reading →

With so many many different Facebook ad types to select from, it could be hard to plan and execute an efficient advert strategy. There are tons of details to keep track of, from picture size to text copy length to headline character count.

That’s why we have made this helpful set of Facebook advert templates, full with advert specs and greatest practices for every kind of Facebook advert. Continue reading →

You spend lots of time making content to share on Facebook. However, with the decline of organic reach, are you seeing enough return on that investment?

That is where the Facebook boost post function comes into play.

Available to anybody with a business page, boosting a post on Fb means paying to get your content seen by more people.

In this guide, we will show you how to use the function, and how to get the most out of the Facebook boost post button. We will also recommend a tool that will save you even more time boosting posts—with even better outcomes. Continue reading →

Facebook Lookalike Audiences can help you find your new best customers. It’s a powerful tool for better Facebook ad targeting—drawing learnings about your most successful customers to find new people who are likely to be good customers, too.

Think of it as a sophisticated audience matchmaker for marketers. You tell Facebook what you like in a customer, and Facebook delivers a new audience segment filled with prospects that meet your criteria.

Ready to find the audience of your dreams? Read on to learn how to create a Lookalike Audience for your Facebook ads, plus tips that will help you find the best match. Continue reading →