Most marketers know by now that Facebook is a crucial business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you realize it can help you reach new audiences you may not have been able to reach otherwise. It can also allow you to be found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity. However what about using Facebook post ideas for lead generation? Attracting new leads using Facebook — leads that might eventually turn into paying customers — is one of the most intriguing reasons to use Facebook marketing.

And yet, we discover that only about half of marketers use Facebook to source leads. This needs to change. And even in case you are generating leads on Facebook. All of us could probably use a little boost in our lead generation efforts.

To ensure we’re all on the same page, let’s start with what a lead is (and isn’t). And then the two forms of leads you can generate on Facebook.

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As someone who ran an unauthorized 2gether fan site on Geocities for three glorious, hormone-fuelled months in 2001, I know first-hand the joy of bringing the community together online. Or, at the very least, the joy that comes with having upwards of five internet strangers sign our e-guestbook. (Were they all my brother trying to prank me? I don’t want to talk about it!!)

Today, though, with the power of Facebook groups for business, brands have an opportunity to build fan communities in a way that just wasn’t possible back then.

Sure, you might not have a neon pink visitor counter on the page like I did (jealous much?), but you do have access to Facebook’s 2.41 billion active monthly users and the tools there to build a thriving digital clubhouse. Seems like the perfect opportunity to bring people together… and build a great marketing platform while you’re at it.

Since Facebook changed its algorithm back in January 2018, the newsfeed has prioritized “posts that spark conversations and meaningful interactions”— including posts from Facebook Groups for business.

Engagement breeds reach which breeds more engagement… and you want to get engaged, right? (And I don’t mean to a member of 2gether, Chad specifically).

It’s time to get your fan community started. Here’s how to use Facebook groups to grow your business and engage customers.

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We probably don’t need to let you know that mastering Facebook business marketing is a must for any model that hopes to succeed in 2020.

You already know that Facebook has an enormous audience. A whopping 2.4 billion folks use it every month.

However, perhaps you didn’t know the way typically individuals are utilizing Facebook to interact with businesses of all sizes. For instance, two-thirds of Facebook users say they visit a local business Facebook Page at least once a week.

Potential prospects are already looking for businesses like yours on Facebook. A clear, targeted Facebook marketing technique is the only method to tap into this existing audience. Because Facebook puts it, your Business Page is “a cornerstone of [your] online identity.”

Here are our greatest Facebook marketing tips for the year ahead.

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“The only constant changes,” Greek philosopher Heraclitus has famously mentioned. We can’t show it, however,  we’re fairly positive he was talking about Facebook updates.

Generally its modifications delight (see: the introduction of Messenger). Typically they trigger mass outrage. However, one thing’s for sure: Facebook never rests on its laurels.

There’s always something new within the works, which is to say there are always new alternatives to your brand to get ahead of its competitors.

It’s why we’ll be maintaining this page updated regularly, spotlighting top Facebook updates each month in 2020. Make sure to check again usually (and maybe even bookmark this page?). Continue reading →


You’ve heard the buzz. Chatbots will change mobile apps, e-mail marketing, and customer care agents. Chatbots will reduce your costs and increase your income. They usually gonna do it all whilst you sleep.

There’s a variety of hype floating around right now about chatbots generally, and Facebook Messenger bots particularly. It’s no surprise that, in keeping with a survey by Oracle, almost companies want a chatbot in place by 2020.

Can bots actually do all the things they promise? It’s nonetheless early days. In the meantime, here are some actual-world examples and best practices to provide you a firm footing in this new landscape. Continue reading →


Facebook targeting tools and resources are so effective that they’ve earned the platform billions in advertising revenue and helped brand to target customers with Facebook ads.

More than two billion people use Facebook, Instagram, Messenger, or WhatsApp every day. That allows Facebook to collect a trove of information about its users, which advertisers can use to connect with their target audience.

For a look under the hood, see how Facebook uses your data to help marketers reach you.

But Facebook data is only part of the equation. Facebook defines audiences in three ways:

  • Core Audiences rely on Facebook data to target ads
  • Custom Audiences use data from your customer management system, website, or mobile apps to target people you already know.
  • Lookalike Audiences help advertisers find new audiences by combining Facebook data with your Custom Audience data.

Before you launch your next Facebook ad campaign, learn which targeting options you can choose from to ensure you reach the right people.

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