You put a lot of work into making great ads on Instagram: selecting the format, choosing your photos, writing an awesome caption, and including a compelling call to action. Now you just sit back and wait for your customers to do the rest, right?
Getting that click is only half the battle. Your visitor has not taken you up on your offer yet—whether that is making an order, downloading your app, or subscribing to your newsletter.
Having superb Instagram landing pages on the other side of that advert is the key to turning clicks into conversion.
Your advert is the hook, and the Instagram landing page is the sales pitch. Make it one that Don Draper would be proud of: compelling, direct, and irresistible. Find out the formula for an amazing Instagram landing page under. Continue reading →