You put a lot of work into making great ads on Instagram: selecting the format, choosing your photos, writing an awesome caption, and including a compelling call to action. Now you just sit back and wait for your customers to do the rest, right?

Not quite!

Getting that click is only half the battle. Your visitor has not taken you up on your offer yet—whether that is making an order, downloading your app, or subscribing to your newsletter.

Having superb Instagram landing pages on the other side of that advert is the key to turning clicks into conversion.

Your advert is the hook, and the Instagram landing page is the sales pitch. Make it one that Don Draper would be proud of: compellingdirect, and irresistible. Find out the formula for an amazing Instagram landing page under. Continue reading →

Your company’s Instagram bio is kind of like an elevator pitch. It’s a brief however highly effective opportunity to share important info with your followers while conveying the essence of your brand voice and personality.

It could be difficult to distill your message into only 150 characters. Even when you’re familiar with the best practices for Instagram bios, sometimes it’s simpler to learn by example. Luckily, there are some stellar accounts out there that could show you how it’s done.

We have rounded up a few of the best to help spark your creative process. Continue reading →

After a few years of posting content, we’ve been able to identify the common qualities of our top-performing posts.

To highlight what these are, we had our social group breakdown one of the most popular videos on Instagram of Hootsuite, which earned over 125 comments and 5,700 views.

We will walk you through the important elements that this post—and every Instagram post—should include. We will also provide you with tips on how to create the most effective content for your brand.

Below are 5 important components of a top-performing Instagram post. Continue reading →

Turn scared into shared.

Let’s face it, sharing the first track out there is not always simple. Particularly when you are new to music promotion.

It was not for me! The perfectionist voice inside my head began excitedly about the criticism I’d receive.

What are my friends gonna say about it?

What will strangers say about it?

What would artists I admire think of it?

However, in the process, I realized just a few things that all music producers should find out about sharing… Continue reading →

Every day, over 300 million people use Instagram Story Functions, the Snapchat-like function that makes an image and video sequences that disappear 24 hours after being posted.

That is great news for the millions of business profiles on the platform because, on average, one in five Stories gets a direct message. And when a potential buyer reaches out to your enterprise on Instagram, that’s a lead.

Want more leads? This article will help.

This article is for marketers who need to better understand the way to use Instagram Story functions.

Let’s go. Continue reading →

Some brands and influencers are beginning to change their public accounts to private Instagram accounts, or create new accounts which are private from the get-go.

Adding a barrier to followers wanting to follow you may seem like a strange idea, however, it is gaining traction. So, we decided to find out why—and whether it is something you need to consider doing for your brand. Continue reading →

Psst. It’s time we let you in on a bit secret. Facebook Groups are gaining in popularity, and not simply among users. Changes made this year to the almighty news feed algorithm have given priority to groups over pages, prompting brands to shift their technique to include groups.

Groups are hubs of engagement. More than 1.4 billion of Facebook’s 2.2 billion monthly active users check groups each month. However, only 200 million users are in what Facebook founder Mark Zuckerberg calls “meaningful groups.” In the near future, Zuckerberg expects that number to rise to 1 billion.

Many of those “meaningful groups” are secret groups. Hidden from cyber trolls, spammers and contrarians, secret groups provide members with an area for like-minded individuals to seek advice, share opinions, and set up. Because secret groups provide more privacy, members are sometimes more candid and more active.

Here’s the scoop on everything you should find out about Facebook’s secret groups. Continue reading →

YouTube has 1.9 billion monthly active users and is the world’s second-biggest search engine. Day by day, more and more brands add content to the platform hoping to generate buzz around their services and products.

Entering this market could be intimidating. In case your YouTube presence does not concentrate on providing value with engaging content, viewers could spot it immediately.

Luckily, there are lots of brands on YouTube that you could look to for inspiration—many of them in niches that do not immediately scream “entertainment.” Here are 5 unexpectedly awesome YouTube channels from brands. Continue reading →