So much to do on social media, so little time. And so many methods to do it, too. Some right, some not-so-right.
However do not worry, we have got you covered with the next must-follow social media best practices. Continue reading →
Social Marketing
For marketers, it’s essential to know apparent shifts in social behavior. After all, when you base your marketing strategy on incorrect assumptions, you will have a hard time meeting your goals. Unluckily, the headlines do not always get it right in terms of analyzing social trends.
Enter Simon Kemp. The founder of marketing technique consultancy Kepios examines the activity behind the headlines. He shares that information in reports produced in collaboration with Hootsuite and We Are Social.
Recently, Kemp shared highlights from his Q2 Digital Statshot at The Next Web’s TNW2019 conference in Amsterdam. Here are 3 ripped-from-the-headlines social trends that Kemp mentions are being reported all wrong. Continue reading →
Want your followers, fans, and readers to do something?
Like, sign up for a free trial? Download a guide? Drive more traffic to a landing page? Call you?
A solid call-to-action for social media (CTA) could do wonders to support all that.
Read on for some tips and tricks to help your readers do the thing you want them to, and promptly. Continue reading →
The time you save by cross-posting isn’t worth losing your viewers’ respect and attention. After all, if it looks like you don’t care about what you post on your account, why should they?
Here are 7 tips for crafting unique messages for your social media. Continue reading →
Cross-posting is the act of sharing the exact same post across different social media platforms or on the same account multiple times.
Similar to any bad habit, it is tempting: it keeps your accounts active, saves time, and makes it simple to share your content widely. However, the short-term benefits outweigh the long-term drawbacks.
Read on to find out why you need to stop posting the same message, and what you need to do instead. Continue reading →
Here are 9 social media templates to save you lots of effort and time.
There is one for every stage of your social advertising and marketing journey—from planning and making content, to publishing posts and measuring outcomes.
Fill the social media templates out, customize them, and execute. It’s that easy.
You will see outcomes, too. Continue reading →
What? Improve your social media profiles — in one hour. Really?
Yup.
I get it—you are busy. Or maybe lazy (no judgment).
Either method, you have got posts to review, schedule, and post. Campaigns to declare, release, and handle. Emails to write and reply to. Countless deadlines for this and that.
And… a boss to please so they will feel at ease because ‘you got this’. So your brand shows up just right, for all of your social media profiles.
This guide is for you.
Each tip should take only a few minutes. Altogether, about an hour. Schedule it for this week. You could improve your social media profiles, right?
The clock’s a ticking… what are we waiting for? Continue reading →
Each new year signals a new starting—particularly in terms of your social media strategy. When you try new things on social this year that other brands are not doing, you have a greater chance of surprising your viewers and engaging them.
We have outlined all the major updates and new options for each of the major networks so you could incorporate them into your social marketing strategy for 2019. Continue reading →
Continue with some step to create a social media marketing strategy…
Step 5. Set up accounts and improve existing profiles
Determine which networks to use (and how to use them)
As you decide which social channels to use, you will also need to define your technique for each network. Continue reading →
The more particular your social media marketing strategy is, the more effective the execution can be. Keep it concise. Do not make your plan so lofty and broad that it’s unattainable or unimaginable to measure.
In this post, we’ll stroll you thru an eight-step plan to create a successful social media advertising and marketing plan of your personal. Continue reading →