Social Marketing

Tons of people, post hundreds of millions of social media photos. Every. Day.

However, only a few (relatively) inspire you enough to stop and notice rather than scroll on or leave entirely.

Why?

Because too many social media photos are low-quality, unappealing, booooring or just not worth sharing.

But hey, good for you. As a result of there’s no need for any of this.

Not with so many awesome tools available to you.

Building a library of high-res, eye-catching, notable, shareable, and beautiful photos is simple. And low-cost (or free).

Let’s have a look at 16 great ones. Continue reading →

There are loads of good articles about writing, including writing for social media.

Maybe it will become one of them. Whatever.

Nonetheless, this piece is different.

You’ll see.

Opinion: writing for social media is fun. These writing tips and tricks assist me to enjoy the process. And so do these writing tools. Continue reading →

While giving gift cards is not a new idea for retailers, it’s an increasingly essential tool to use to develop your retail business. Gift cards are broadly given and appreciated; 74% of consumers say they like receiving gift cards as a holiday gift, according to a 2017 holiday shopping survey by Socratic Technologies and Vantiv. Holiday consumers also planned to buy an average of 4 last year, according to the National Retail Federation.

Whether you already have a gift card program or are thinking about including the choice, here are seven methods they can grow your retail business and your followers. Continue reading →

Social media—nearly like water (or air) for digital marketing.

It’s required, yes. However, let’s be real and responsible and reasonable and clever about all of it.

Many aren’t (Ok, me too at times).

However, for the audience’s sake… please replace bad practices with good ones. So you could turn readers on, not off.

Here are things that you need to stop doing on social, with things to begin (or keep) doing. Continue reading →

Natural social attain continues to decline, due to a rising variety of companies becoming a member of the social media fray, and algorithm updates that favor mates over companies. So, many corporations — realizing that a publisher might solely attain 1 percent of their entire audience — make use of a method to repost outdated but vital content material to succeed in extra individuals. Get essentially the most bang for his or her buck, so to talk.

However, even if you do keep in mind to recycle content material to your social media accounts (it is okay, forgetfulness is unquestionably a factor in entrepreneurship), it takes up loads of time. It’s important to schedule these posts to completely different accounts, hold these posts in a spreadsheet someplace which you could entry later, after which reopen that file to reschedule them as soon as once more — again and again.

Fortunately, there are tools that automate social media posts, in order that necessary, evergreen content material items get printed on a recurring schedule without extra work from you or your group. You’ll be able to publish the same article as soon as each month, or a graphic about a recurring low cost particular as soon as every two months, and you’ll solely schedule it as soon as with an automation software.

Right here’s a take a look at just a few Tools for Automating and Recycling Social Media Posts to think about: Continue reading →

Soon after you make your first sale, you’re guaranteed to have a buyer with a question or an issue they need help solving. The tricky part is deciding where you’ll meet your clients and the way you’ll support them if you get there. When beginning out, some support channels for your business are manageable without the need for additional tools or process. Arrange an email address. Reserve an enterprise phone number. Create social media accounts. Now, you can now accept incoming messages through email, phone, and social without including any tools to your repertoire.

But your incoming customer support workload will eventually develop, and your team could develop with it. At that point, you’ll need a deliberate strategy, and a more potent set of tools, to make sure you maintain your support standards high and your response times reasonably low. Let’s run via the most common support channels for your business, tips for getting began on them, and the tools to consider using to make it simpler to handle along the way. Continue reading →

Whether it’s social media, SEO or content marketing, you’ve obtained lots of choices when it comes to marketing your business online. However, when it comes time to have a sales conversation and drive conversions, there’s a channel that continues to outperform the rest: good old-fashioned email marketing.

According to current research and surveys:

• Email has an ROI of around 4,300% (based on the Direct Marketing Association)
• 80% of people say they obtain marketing messages alongside their private emails every day.
• 70% of people make use of coupons or discounts they find out about from email.
• 60% of people say that receiving particular offers is the top reason they subscribe to an email listing from an enterprise.

In different words, in case your e-commerce enterprise hasn’t taken the time to adopt email marketing, then you’re leaving cash on the table.

And if these stats do not convince you, listed here are some other factors that may motivate you to begin building your email marketing list right now. Continue reading →

Splash.

That’s the sound of the brands that push the envelope when it comes to social media advertising and marketing. While good campaigns deserve recognition, they likewise teach us a bit more about innovation and creativity in the digital world. Continue reading →

Oh, the holidays!

While the weather outside is getting frightful, and we are inside by the fire that’s delightful (or sitting on a beach if we are lucky), most retail brands experience an incredibly high volume of sales at the moment of the year. ‘Tis the season for giving.

However the month of December is a superb chance for brands to increase social ROI, and a holiday campaign is usually the best way to do it.

Here are 4 holiday campaigns from years past to inspire your advertising and marketing plans for the season. Continue reading →

The holiday season is one of the most popular to run a holiday campaign, and it’s simple to know why: purchasing is at an all-time high. Black Friday and Cyber Monday kick things off and all these Christmas and Hanukkah presents won’t purchase themselves. That is not even accounting for the holiday parties and the groceries and the holidays to warmer climes or to reconnect with families or hit the slopes.

These campaigns could be very, very effective. A four-week Christmas sweepstakes marketing campaign won one of our clients 97,000 leads. However the calendar year is full of holidays, and in case you’re in a very competitive market, you could be hesitant to pit your Christmas or New Year’s marketing campaign against those of your rivals.

Before you start to stress, here are some questions to ask yourself before you slot a holiday-themed marketing campaign into your calendar. Continue reading →