Do you want to include TikTok into your Christmas campaigns? This may be useful – TikTok has released a new video overview that examines essential branding and marketing approaches on the platform, namely how companies may collaborate with creators to enhance their messaging.
The video, titled ‘Do You Speak TikTok?,’ is presented by train enthusiast and TikTok star Francis Bourgeois. The videot looks at why people come to TikTok. What they want from companies on the app, and how businesses can utilize these important trends to enhance their TikTok marketing efforts.
TikTok, according to Bourgeois, has enabled him to discover and share his interests. In his own unique approach, which has led to him working on brand ads for Gucci, Spotify, ASOS, and other companies.
Bourgeois gives four crucial ideas for businesses to collaborate with creators based on his experience:
Let them express what makes them them
As several influencers and businesses that have launched influencer campaigns have stated, you should pick your creative partners based on brand fit and compatibility. However then allow the creators provide their creative perspective on the material without too many limits or directives. You don’t need creators if you want stale brand message. They bring intelligence and audience comprehension to the table.
Collaborate, but never dictate
As previously said, being overly prescriptive prevents you from maximizing the value of creative material. This will most likely reduce the effectiveness of your following efforts.
Tap into their own style and strength of content
Is there a recurring theme here? I’m curious what horrible experiences Bourgeois had that led him to these opinions.
TikTok users come to be entertained
To summarize the above points (which are actually just one large point), Bourgeois claims that TikTok users are not using the app to create relationships or to follow brand sites for the most recent changes. TikTok is an entertainment site, thus you should provide exciting material that caters to that desire.
Bourgeois then delves deeper into some of the significant trends in TikTok usage. These include music and how marketers should use sound in their videos.
The film also features an interview with artist Lady Leshurr, who outlines how TikTok has assisted her in growing her fan base while also facilitating her own commercial relationships.
According to Lady Leshurr, the platform’s main selling factor is its “uniqueness.” With new, engaging approaches assisting in driving improved platform performance.
The film concludes with an interview with creator Dannero. Dannero highlights the significance of visual effects and action in TikTok clips.
There are some intriguing points here, but nothing groundbreaking, since most of the patterns and notes cited are likely familiar to you. However, it may prompt you to reconsider your TikTok marketing strategy. What aspects you should include in your videos, or how you should approach collaborating with producers.