Releasing music can be exciting but also challenging. Whether you’re putting out singles or a full album, there are many steps to follow to make sure your music reaches your audience. This simple guide will walk you through the process, from preparing your tracks to promoting your release. By following these easy steps, you’ll be ready to share your music with the world and make a big impact.
Let’s get started on your music release journey!
1. Create a final master of your tracks
The first step in releasing music is to ensure your album or single meets the loudness standards of streaming platforms and radio.
This is a key part of music mastering. It adds a final polish to your tracks and ensures your music sounds loud and clear on all listening devices.
To compete with other music on the radio or streaming platforms, you should master your tracks before releasing them.
2. Finalize your track and album name
It might seem simple, but you need a good name for your songs and album.
Whether you already have a name in mind or not, spend some time finding a catchy and memorable name.
You can use a standout lyric or a main theme from your song or album.
Choose something that resonates with you, represents your style, and will connect with your fans.
3. Make your album artwork
Album artwork is crucial for any music release today.
In our visual age, listeners on streaming platforms judge your music by its cover.
Before they click play, your album artwork is the first thing they see.
Your album art sends signals about your music’s quality and style.
So, make sure your album artwork is eye-catching and represents your genre.
It’s also a good idea to include your band name and album name on the cover.
4. Choose a Release Date for Your Album and Singles
A release date gives you a target to plan around.
For an album, it’s usually good to plan three to four months.
Adjust your timeline based on how many singles you’ll release before the album.
Releasing music involves several tasks, such as:
- Making music videos for singles
- Creating art for social media and merchandise
- Setting up a press photoshoot
- Ordering vinyl, merch, or cassettes
Plan carefully and consider hiring a team to help.
5. Choose a Digital Music Distributor
With your release date in mind, you need to find a digital music distribution service to get your music on Spotify, Apple Music, and other streaming platforms.
You’ll need at least two weeks to get your music delivered and scheduled for release.
Allow extra time so you can pitch your upcoming singles to Spotify’s editorial playlist team up to two weeks before release.
A good playlist pitch might get you more attention from Spotify’s playlists and algorithm-based suggestions.
6. Plan Your Music Release on YouTube
YouTube is a huge platform where many fans find new music.
Uploading your music to YouTube helps you build an audience and get more exposure.
Set up a dedicated artist channel for your music.
Customize your channel with a memorable profile picture and a bio that highlights your music career.
Upload high-quality audio and video for the best experience.
Use relevant keywords in your video titles, descriptions, and tags to make your music easier to find.
To make money from your music, use YouTube’s Content ID system.
Content ID tags your tracks whenever they are used on YouTube, sending you payments from ad revenue.
Choose a music distributor that offers YouTube Content ID for your tracks.
7. Develop a release plan
Now that you have your release date and your music is uploaded, you need a clear plan for all your communications before release day.
If you’re releasing an album with singles, release each single at least two weeks before the album. Each single should have its video if possible.
Tease your upcoming releases on social media. Even when you’re still writing, share posts from the studio to let your fans know something is coming.
As the release date gets closer, use the press photos you took to create excitement on social media.
On release day, plan a show or a listening party to celebrate. Promote this on social media to engage local fans.
It’s important to have a clear schedule for everything before and after the release, so everyone involved knows what to expect.
Final Thoughts
Releasing music, whether singles or albums, can feel overwhelming, but with good planning, it can go smoothly. Focus on each step, from mastering your tracks to creating great artwork and promoting your music on social media.
Set clear timelines, engage with your fans, and make sure your music reaches as many people as possible. By following this simple guide, you’ll be ready for a successful music release. Keep creating and sharing your music with the world!