Instagram rolled out its business account feature back in 2014, and as a result, many influencers and brands swiftly switched from personal to business profiles.
These business profiles offered plenty of perks, like detailed analytics and insights to better understand and engage with their target audience. Additionally, they came with various tools for promoting content on the platform.
However, if you’ve been managing a business account on Instagram for a while, you might be considering switching back to a personal profile.
This decision makes perfect sense. Maybe you want a smaller, more dedicated follower base, or you’re aiming to harness Instagram’s algorithm to naturally expand your post reach.
Either way, there might come a time when you want to change your Instagram business account back to a personal one.
In this guide, we’ll walk you through the process of deactivating your Instagram business account. Along the way, we’ll also weigh the advantages and disadvantages of having a business account vs. a personal one.
