Approximately 2.91 billion people, or 36% of the global population, use Facebook every month. Although each person has a unique personality and preferences (like pineapple on pizza or Crocs in regular or sports mode), they all share a common interest in free things. Conducting a Facebook contest or giveaway is an effective and affordable strategy for promoting your business in 2023. It’s also a great way to reward your brand’s faithful followers. However, there are several ways, ranging from bothersome to outright illegal, that Facebook contests should not be conducted.
Read on for the lastest step-by-step guide in 2023 on how to organize and implement a Facebook giveaway that will excite both your audience and your analytics.