Facebook targeting tools and resources are so effective that they’ve earned the platform billions in advertising revenue and helped brand to target customers with Facebook ads.

More than two billion people use Facebook, Instagram, Messenger, or WhatsApp every day. That allows Facebook to collect a trove of information about its users, which advertisers can use to connect with their target audience.

For a look under the hood, see how Facebook uses your data to help marketers reach you.

But Facebook data is only part of the equation. Facebook defines audiences in three ways:

  • Core Audiences rely on Facebook data to target ads
  • Custom Audiences use data from your customer management system, website, or mobile apps to target people you already know.
  • Lookalike Audiences help advertisers find new audiences by combining Facebook data with your Custom Audience data.

Before you launch your next Facebook ad campaign, learn which targeting options you can choose from to ensure you reach the right people.

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You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. But actually doing marketing on Facebook is a whole other story.

Wouldn’t it be nice to have a little pocket guide to navigating Facebook?

To help you break through all the clutter on Facebook and actually start seeing results, we put together the infographic and tips below.

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Here are more effective tips and practices for your Facebook Messenger marketing. Let’s check it out!

5. Earn a Very Responsive badge

The business that replies to messages in a timely manner is awarded a Very Responsive badge for their page. To earn a badge, businesses must have a response time of fewer than 15 minutes and a 90% response rate.

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Continue reading to explore the next steps to set up Facebook Messenger for your business and tips for marketing with message apps.

4. Write a greeting

A Facebook Messenger greeting is a customizable message someone receives once they open a message thread. It appears before they send their first message.

How to write a greeting on Facebook Messenger:

  1. Go to your page’s General Settings and choose Messaging.
  2. Scroll down and turn to Show a Messenger Greeting
  3. To edit the greeting, click Change.
  4. Choose Add Personalization. This way your greeting includes elements such as your customer’s name, your Facebook page link, your website, or your business phone number.
  5. When you are done, click Save.

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Facebook Messenger is now one of the most essential messaging apps that allow brands to connect with their customers all over the world. According to research from Facebook, businesses exchange more than 20 billion messages with people on Messenger monthly. People prefer using messages to connect with business than calling or sending emails.

However, messaging apps are not only supported tools. Many brands have taken benefits of using Facebook Messenger marketing strategies, from building brands’ awareness to securing sales.

Here is such a complete guide on how to use Facebook Messenger for your business. In this post, we also provide you with tons of effective tips and practices for your next Facebook Messenger marketing campaign.

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We all know Facebook is now the world’s largest social network. Then Facebook advertising is an essential way to connect with your audiences on this platform.

With the Facebook algorithm which is updated day by day, you can find it hard to connect organically with audiences. However, Facebook’s micro-targeting features allow you to exactly reach your target audience. Facebook ads can deliver your message directly to the people who are most likely to want your products or services.

That’s good for your budget, conversion rates, and return on investment. You only pay money to approach the most valuable potential customers.

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