Facebook targeting tools and resources are so effective that they’ve earned the platform billions in advertising revenue and helped brand to target customers with Facebook ads.
More than two billion people use Facebook, Instagram, Messenger, or WhatsApp every day. That allows Facebook to collect a trove of information about its users, which advertisers can use to connect with their target audience.
For a look under the hood, see how Facebook uses your data to help marketers reach you.
But Facebook data is only part of the equation. Facebook defines audiences in three ways:
- Core Audiences rely on Facebook data to target ads
- Custom Audiences use data from your customer management system, website, or mobile apps to target people you already know.
- Lookalike Audiences help advertisers find new audiences by combining Facebook data with your Custom Audience data.
Before you launch your next Facebook ad campaign, learn which targeting options you can choose from to ensure you reach the right people.