For commitment-phobes, the word “engagement” may be a terrifying and loaded one — but for social media marketers, Facebook engagement in 2021 is the holy grail.

In fact, we’re not talking about popping the massive Q: we’re talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page.

Facebook engagement is important as it can help extend organic reach. Engagement helps increase your News Feed placement based on the Facebook algorithm.

Moreover, likes and shares expand your posts to your audience’s extended network.

Finally, engagement indicates that your viewers are, well, engaged. And an engaged viewer that desires to interact with your brand is something every marketer should work for.

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Every day, Facebook Analytics platforms assist us to outline who our viewers are. In addition, they support measuring how nicely we’re monitoring them and decide what methods we should always tackle subsequent.

And, it’s a good bigger bonus to groups in SMBs or startups, if an analytics platform is free or affordable to use.

Therefore when our Analytics software is announced to sunset on June 30th, many entrepreneurs had been caught off-guard.

However, whereas Facebook’s announcement might sound a bit scary, it’d solely influence a small variety of companies.

“Although this instrument goes away, we proceed to put money into measurement merchandise that present insights and knowledge evaluation capabilities,” the quick Facebook announcement mentioned.

We will clarify why Facebook’s removing its Analytics feature, why you may not suppose to panic, and options you should use to get comparable information about your customers.

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The Facebook pixel is an extremely valuable software for monitoring business data on Facebook. Unfortunately, its effectiveness has been declining lately. However, all is not misplaced, because of the Facebook conversions API.

The Facebook conversions API is another software in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the information you need. Combined, they make it easier to correctly monitor, attribute and enhance your Facebook advertising performance.

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One of the biggest benefits of social media advertising is that you can test, track, refine and target your ads with laser precision. The Facebook pixel is a data-gathering software that helps take advantage of your ads across Facebook and Instagram.

If you are using Facebook or Instagram ads or plan to use them in the future, the Facebook pixel is a must-use device. Read on to learn the way it works, and the key details you need to know about upcoming changes for iOS 14.

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Did you know that 78.4% of contest shares are done on Facebook? And that on average, 34% of new fans are engaged through a contest? Moreover, Facebook has over 2.7 billion monthly active users as of the second quarter of 2020. As a marketer, these stats are hard to ignore. Social media contests and giveaways are a superb strategy to interact with fans and acquire followers. However, running a contest requires lots of planning. It is not as easy as you think. Today, let’s review all the things you should know about running a Facebook giveaway. First, we’ll dive into the rules. Then, we’ll talk about getting started with your own Facebook giveaway. Finally, we’ll provide you with some ideas and examples to inspire your own contest.

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Why use Facebook Messenger ads? As more and more people turn to private messaging on social media —and since Facebook combined its messaging backend with Instagram — Messenger ads have never been more related.

More than one billion people use Messenger every month,  78% of them using smartphone users to send messages.

At the same time, businesses exchange more than 20 billion messages monthly with Messenger users. (And yet for Gen Z, that’s still not enough: 60% of that age group wish they could message more businesses. Greedy!)

So whether you need to hedge your bets on the future of social, or you’re in the dozens of different ways you can use messaging apps to reach your audience right now, we’re here to explain to you how to use Facebook Messenger ads to converse.

And convert.

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